Our July Practice of the Month — Paschen Orthodontics!

Congratulations to our July Practice of the Month — Paschen Orthodontics!

The team at Paschen Orthodontics truly understands that the power of social media comes from the “social”! The more people you can involve in your social media marketing efforts — your team, patients, local organizations and charities — the more powerful it becomes in growing compelling, authentic word-of-mouth for your practice.

Whether they’re raising money for people fighting breast cancer or giving away great prizes, Paschen Orthodontics gives everyone a worthwhile reason to engage with them in-practice and online — and then tell a friend!

We reached out to Judy Paschen, social media coordinator for Paschen Orthodontics, for her thoughts on how social media is growing their practice and what’s been working for them. Take something from what their team has learned to apply in your own social media strategy!

Q&A With Judy Paschen, Social Media Coordinator

(Responses edited for length and clarity.)

What has been the biggest surprise of social media marketing for you?

“We were so wonderfully surprised at how responsive the public was to our ‘Put on Pink’ campaign! It coincided with Breast Cancer Awareness Month at the office. Dr. Paschen needed only 200 likes, and he received 700!

The video we made reached over 9400 people, and was viewed almost 5000 times! We donated locally for our patients’ participation to The SJS Cancer Support Team which provides support to local individuals.”

What are the most significant ways social media marketing has benefited your practice and patients?

“For our practice, exposure and new patients! Since familiarity breeds trust, we are now a practice that comes to potential patients’ minds when they need to look for an orthodontic provider.

The patients enjoy staying informed of what is going on in the practice, as they want to make sure to participate and win prizes in our campaigns and contests, and have fun at their appointments. It also helps them feel connected to the practice, and to the Team members.”

What do you do IN THE PRACTICE to maintain a strong online presence?

“Each week we go over what our social media plan of action is. It also serves as a good reminder to plan photos. Dr. Paschen and I are constantly networking with our Team and researching new ideas that will work well in our practice. If we get stuck, My Social Practice is always just a phone call away for some new ideas and the most effective ways to execute them.”

What has been the biggest challenge of social media marketing for you?

“It is often difficult to make time within a busy patient schedule to follow through with all our photo and patient activity plans, but it becomes much easier once we get in the swing of it! For those times that we can’t do everything we want, My Social Practice has a great library of content to use as filler so that we can continue to post consistently.

Having a My Social Practice contact who can provide advice and help, along with the Social Signs, campaigns, and blog templates has made it a no-brainer.”

Ready for a quick demo of our social media service? Fill out the form below.

 

What advice would you give to a practice starting to build their online presence?

“You need to have an enthusiastic and dedicated team member to be your social media coordinator, who can dedicate a small amount of time to it daily. Then, the rest of the team needs to follow through with the plan for it to be effective. Also, good grammar, spelling and proofreading matter!

For our practice, videos and Boomerang clips get the largest response! Use humor, and don’t be afraid to have fun! My Social Practice has many ideas to get you started.”

We’re so glad that the team at Paschen Orthodontics has found so many ways to utilize our tools in growing their online presence! And Sarah, their dedicated support agent here at My Social Practice, told us she’s always happy to speak with them when they call in!

So even if you have little or no digital marketing experience, there’s never been a better time to start building your dental practice’s online presence. Request a free demo of our services and we’d love to show you step-by-step how to do it!

The post Our July Practice of the Month — Paschen Orthodontics! appeared first on My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices.

CT graft to help the Peri-Implant Infection site

PreOP

Post Implant 3 years

Flap to debride the infection and Detoxification w Tetracycline

Xenograft

CT graft insertion

CT graft fixed underneath flap

Sutures

PosrSx 2 Wks

PostSx 4 wks

PreOp

PostSx

The Best Dental Digital Marketing Hub Just Got Better

Get inspired, create content, and schedule posts. All from one sleek, intuitive hub. Welcome to the new Publisher Dashboard.

Because social media is constantly evolving, our tools also evolve to help you take full advantage of the incredible opportunities social media provides to grow your practice. So today, we’re proud to introduce you to the new and improved My Social Practice Publisher Dashboard!

The new Dashboard makes it easier than ever to find post ideas, access training and campaign resources, and schedule your practice’s social media publishing. Everything you need to make social media a vibrant part of your practice, both in-office and online.

Click here to schedule a demo and see how the new Publisher will revolutionize your practice’s social media efforts!

Engagement Ideas to Get Everyone Involved

This is where you’ll find social media post ideas that require a small amount of planning and participation from your team, but create greater interaction with your followers and showcase your practice culture! Often times these ideas include current social media trends, and sometimes they’re just ways to make patients and fans smile!

Using Engagement Ideas is a great way to be visible and relevant on social media, and get your team, patients and fans participating. Plus, there will always be multiple ideas to choose from, not just the most recent! So if you don’t love the first option, just keep scrolling through until you find the right one for you.

Once you have found an idea you like, simply click on the image and a pop-up window full of instructions, supporting materials, and examples will appear to give you all you need to make your post successful. New Engagement Ideas are constantly added so check back often!

Practice Campaign Boxes Shipped to Your Door

Underneath the Engagement Ideas you’ll find the Upcoming Campaigns section. Here you can see the next available practice campaign from My Social Practice, with the option to have a box with all the materials sent to your practice when it launches.

These campaigns are included as part of our client services, so all you have to do is confirm shipping information to receive it at no extra cost. This section does change periodically based on which campaigns are available, so keep an eye on this spot to always know what’s coming up!

The World’s Largest Library of Dental Social Media Content & Resources

Additional sections include Campaign Ideas, Downloads & Resources, and examples of successful posts from real My Social Practice clients. You can get more ideas and inspiration on how to run your campaign, creative ways to execute engagement ideas, and downloadable materials like printable Social Signs, ebooks, and webinars to support your success.

We’ve used what we’ve learned from client feedback, plus a lot of time and energy to make the new Publisher Dashboard an efficient, intuitive hub for your practice’s social media efforts. We’re confident that dental teams looking to transform and grow their practices through social media marketing will find it to be one of their most vital and valuable tools.

Discover how the Publisher and My Social Practice’s coaching combined will propel your dental practice to social media success! Schedule a free demo by clicking below!

The post The Best Dental Digital Marketing Hub Just Got Better appeared first on My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices.

Correction of Peri-Implant defect using detoxifacation/bone graft/Terudermis

 PostSx 3wks

PostSx 1.5 Mo

PostSx 2 Mo

FGG to correct Peri-Implant Mucosal Pain of long-time implant prostheses (>18Y)_ no bone graft

PostSx 7 wks

PostSx 2 Mo

3 Things You MUST Do to Grow In-Practice Social Media Participation

Reading social media strategy is all well and good until you’re actually trying to get team members and patients involved. Participating in your practice’s social media has to be easy and it has to be fun.

(This post was originally published in July 2017. The topic is so critical that we’re bringing it back!)

In our regular checkups with our clients, we often ask them what they’ve found to be the hardest part of social media marketing. Without a doubt, the most common answer is along the lines of “getting team members to bring up our social media efforts with patients,” or “inviting patients to participate.” We understand! Snapping a pic with a patient or inviting a patient to leave a review can be awkward at first, especially for team members that aren’t especially outgoing.

These things get easier the more you do them, but kicking things off at the beginning takes some thought and planning. Basically, getting patients participating in your practice’s social media all comes down to this:

1. It has to be easy.
2. It has to be fun.
3. Your whole team has to be on board with it.

Let’s take a little closer look at what you can do today to progress towards these goals.

Ready for a quick demo of our social media service? Fill out the form below.

 

Make It Easy

In a dental practice, you know that sticking to the schedule is critical, and that patients are also looking to return to their busy lives as soon as possible. So, make sure that any in-practice social media activity you plan for team members or patients takes two minutes or less.

For patients that don’t use social media often or aren’t familiar with how to use apps, sharing something on Facebook or writing a Google review can seem like a daunting task. Train all of your team members on how to explain to patients the easiest, simplest way to perform whatever social media task you choose. You could even have displays or cards on the front desk and in treatment rooms that explain visually how to Like your page on Facebook.

Make It Fun

Another way to phrase this might be to ask “what is the patient getting out of this for participating?” Little incentives go a long way. Whether they’re snapping a photo to support a good cause, Liking your page to get the doctor to perform a fun challenge, or writing a review for a chance to win a prize, make sure there’s something in it for the patient.

Ready for a quick demo of our reviews service? Fill out the form below.

 

Get Your Whole Team On Board

Getting patients to participate in social media is much more difficult when the first time they hear about it is from one person at the end of their appointment. The moment a patient walks in your door, it needs to be obvious that social media fun and sharing are big parts of your team culture.

Have posters, cards, and displays around the office promoting your social media pages and your latest campaign or giveaway. Make sure your team knows about the latest posts on your pages, and encourage them to bring them up with patients and visitors. Create and share posts that feature your team frequently, so when patients or prospective patients arrive, they already know that you’re a social practice.

It’s also crucial to train your team on your practice’s social media and HIPAA policies so they can confidently and comfortably invite patients to participate while protecting their privacy.

When Patients Participate, Your Practice Grows

Making it fun and easy for patients to share about your practice on social media is one of the best ways to create advocates your practice. When their friends and family members see what a great experience they had with you, it’s a powerful word-of-mouth recommendation that’s more effective than any ad you could create alone.

We at My Social Practice have spent years honing our tools to make sharing about your practice as easy and intuitive as possible for both patients and team members. Find out more about our practice campaigns, Photo Booth App and MSP Reviews service by requesting a free demo!

The post 3 Things You MUST Do to Grow In-Practice Social Media Participation appeared first on My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices.