Hundreds of Dental Practices Whiten Smiles for Charity

For the past several years, My Social Practice has been honored to partner with the Crown Council in promoting Smiles For Life — raising money for kids in need in communities all around the world. Now it’s easier than ever for your practice to get involved!

Every March through June, hundreds of dental practices throughout the U.S. and Canada professionally whiten teeth to raise money for seriously ill, disabled, and underprivileged children in their local communities and around the world. This program, called Smiles For Life, is the children’s charity initiative of the Crown Council, an alliance of leading-edge dental practices committed to promoting oral health, fighting oral cancer and serving their communities. Since 1998, Smiles For Life has raised over $42 million, benefiting hundreds of children’s charities throughout the world.

How does it work? March through June, Ultradent donates all the whitening materials, your practice donates the time, and 100 percent of the patient’s contribution goes directly to kids in need — half to a local children’s charity of your choice, and half to a Smiles-For-Life-approved children’s charity. It’s that simple. Whiten a smile and help a child.

The Smiles For Life Foundation has made it easier than ever to participate by providing a turnkey program to launch the campaign in your practice, including a big box of materials designed by My Social Practice to help you promote Smiles For Life and generate excitement in your practice and community. My Social Practice also provides all the digital assets and marketing support you need to spread the word online.

Participating in Smiles For Life is the perfect opportunity to do good in the world, create incredible unity among your team members and patients, and boost top-of-mind awareness for your practice through social media. Click the link below to learn how your practice can become a Smiles For Life practice today!

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Our February Practice of the Month — Davis & Goldberg Orthodontics

Congratulations to our February Practice of the Month — Davis & Goldberg Orthodontics!

We recently asked over 600 dental practices about the biggest roadblock to building their online presence. Can you guess the top answer? It was “it’s too hard to come up with ideas and create posts.”

Perhaps you’re not surprised, because it’s how you feel in your own practice’s social media efforts.

So this month, learn from the team at Davis & Goldberg Orthodontics, who went from “spending all day looking for something post” to easily creating their own unique, personalized and engaging social media content!

Why is consistently posting worthwhile content important? Because search engines and social media platforms are giving more and more priority to content that meets people’s needs, connects with them on a personal level, and is relevant to their interests and communities. And when people come across that type of content, they’re more likely to engage with it — meaning more interaction, strengthened patient relationships, and increased visibility for your practice.

We reached out to Bonnie Reeves, office manager for Davis & Goldberg Orthodontics, for some insight on which social media tools have been most effective in helping her team create content and attract new patients. Take something from what they’ve learned to apply in your own social media strategy!

Q&A With Bonnie Reeves, Office Manager

(Responses edited for length and clarity.)

What has been the biggest surprise of social media marketing for you?

“We have done a couple of videos of our doctors doing the cheek retractor challenge together. They were hilarious and got thousands of views! We couldn’t believe it! It seems that the personalized posts with real photos or videos of our team members and patients get the most engagement. The Social Signs we receive from My Social Practice also make photo opportunities easy.”

What has been the biggest challenge you’ve faced in your social media efforts?

“Finding ideas for content and making the time to post on a consistent basis is the hardest thing for me. Before we started using My Social Practice we really struggled with this and it just didn’t get done.

Now, we use the My Social Practice Publisher to find ideas and easily post to multiple platforms. I also like being able to schedule posts ahead of time so that when I do have a moment, I can set up multiple posts. We’re being more consistent and growing our online presence!”

What feedback have you received about social media in your office?

“I think it’s something fun for patients to do while they are in our office. The Photo Booth app and practice campaigns especially help to get patients and our whole team involved. We also see a lot of children so they like that we have some fun.”

What advice would you give to a practice starting to build their online presence?

“Use My Social Practice to help you get your name out there without spending all day searching for content or ideas. Social media is changing and My Social Practice keeps us updated and relevant.

Personally, I have found the entire service helpful but I really enjoy the Photo Booth ideas and contest ideas. They are fun and engaging for our office and patients.”

Thank you for your stamp of approval, Bonnie! It means a lot to us to hear that our tools and content are helping you to grow your practice and build patient relationships.

It’s true that it can be difficult to find the time to post something daily. But our easy-to-use Publisher app makes it simple! My Social Practice clients have access to the world’s largest library of dental-related social media content, with images and pre-written captions you can customize to fit your audience. Plus, you can schedule posts in advance to go out to your accounts when you choose! Get a free demo of the Publisher today!

The post Our February Practice of the Month — Davis & Goldberg Orthodontics appeared first on My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices.