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Sunday, July 8, 2018
Thursday, July 5, 2018
3 Things You MUST Do to Grow In-Practice Social Media Participation
Reading social media strategy is all well and good until you’re actually trying to get team members and patients involved. Participating in your practice’s social media has to be easy and it has to be fun.
(This post was originally published in July 2017. The topic is so critical that we’re bringing it back!)
In our regular checkups with our clients, we often ask them what they’ve found to be the hardest part of social media marketing. Without a doubt, the most common answer is along the lines of “getting team members to bring up our social media efforts with patients,” or “inviting patients to participate.” We understand! Snapping a pic with a patient or inviting a patient to leave a review can be awkward at first, especially for team members that aren’t especially outgoing.
These things get easier the more you do them, but kicking things off at the beginning takes some thought and planning. Basically, getting patients participating in your practice’s social media all comes down to this:
- It has to be easy.
- It has to be fun.
- Your whole team has to be on board with it.
Let’s take a little closer look at what you can do today to progress towards these goals.
Ready for a quick demo of our social media service? Fill out the form below.
Make It Easy
In a dental practice, you know that sticking to the schedule is critical, and that patients are also looking to return to their busy lives as soon as possible. So, make sure that any in-practice social media activity you plan for team members or patients takes two minutes or less.
For patients that don’t use social media often or aren’t familiar with how to use apps, sharing something on Facebook or writing a Google review can seem like a daunting task. Train all of your team members on how to explain to patients the easiest, simplest way to perform whatever social media task you choose. You could even have displays or cards on the front desk and in treatment rooms that explain visually how to Like your page on Facebook.
Make It Fun
Another way to phrase this might be to ask “what is the patient getting out of this for participating?” Little incentives go a long way. Whether they’re snapping a photo to support a good cause, Liking your page to get the doctor to perform a fun challenge, or writing a review for a chance to win a prize, make sure there’s something in it for the patient.
Ready for a quick demo of our reviews service? Fill out the form below.
Get Your Whole Team On Board
Getting patients to participate in social media is much more difficult when the first time they hear about it is from one person at the end of their appointment. The moment a patient walks in your door, it needs to be obvious that social media fun and sharing are big parts of your team culture.
Have posters, cards, and displays around the office promoting your social media pages and your latest campaign or giveaway. Make sure your team knows about the latest posts on your pages, and encourage them to bring them up with patients and visitors. Create and share posts that feature your team frequently, so when patients or prospective patients arrive, they already know that you’re a social practice.
It’s also crucial to train your team on your practice’s social media and HIPAA policies so they can confidently and comfortably invite patients to participate while protecting their privacy.
When Patients Participate, Your Practice Grows
Making it fun and easy for patients to share about your practice on social media is one of the best ways to create advocates your practice. When their friends and family members see what a great experience they had with you, it’s a powerful word-of-mouth recommendation that’s more effective than any ad you could create alone.
We at My Social Practice have spent years honing our tools to make sharing about your practice as easy and intuitive as possible for both patients and team members. Find out more about our practice campaigns, Photo Booth App and MSP Reviews service by requesting a free demo!
The post 3 Things You MUST Do to Grow In-Practice Social Media Participation appeared first on My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices.
Friday, June 1, 2018
Our May Practice of the Month — Gronberg Orthodontics!
Congratulations to our May Practice of the Month — Gronberg Orthodontics!
We recently asked over 600 dental practices about the biggest roadblock to building their online presence. Can you guess the top answer? It was “it’s too hard to come up with ideas and create posts.”
Perhaps you’re not surprised, because it’s how you feel in your own practice’s social media efforts.
So this month, learn from the team at Gronberg Orthodontics, who went from “spending all day looking for something post” to easily creating their own unique, personalized and engaging social media content!
Why is consistently posting worthwhile content important? Because search engines and social media platforms are giving more and more priority to content that meets people’s needs, connects with them on a personal level, and is relevant to their interests and communities. And when people come across that type of content, they’re more likely to engage with it — meaning more interaction, strengthened patient relationships, and increased visibility for your practice.
We reached out to Bonnie Reeves, office manager for Gronberg Orthodontics, for some insight on which social media tools have been most effective in helping her team create content and attract new patients. Take something from what they’ve learned to apply in your own social media strategy!
Q&A With Bonnie Reeves, Office Manager
(Responses edited for length and clarity.)
What has been the biggest surprise of social media marketing for you?
“We have done a couple of videos of our doctors doing the cheek retractor challenge together. They were hilarious and got thousands of views! We couldn’t believe it! It seems that the personalized posts with real photos or videos of our team members and patients get the most engagement. The Social Signs we receive from My Social Practice also make photo opportunities easy.”
What has been the biggest challenge you’ve faced in your social media efforts?
“Finding ideas for content and making the time to post on a consistent basis is the hardest thing for me. Before we started using My Social Practice we really struggled with this and it just didn’t get done.
Now, we use the My Social Practice Publisher to find ideas and easily post to multiple platforms. I also like being able to schedule posts ahead of time so that when I do have a moment, I can set up multiple posts. We’re being more consistent and growing our online presence!”
What feedback have you received about social media in your office?
“I think it’s something fun for patients to do while they are in our office. The Photo Booth app and practice campaigns especially help to get patients and our whole team involved. We also see a lot of children so they like that we have some fun.”
What advice would you give to a practice starting to build their online presence?
“Use My Social Practice to help you get your name out there without spending all day searching for content or ideas. Social media is changing and My Social Practice keeps us updated and relevant.
Personally, I have found the the entire service helpful but I really enjoy the Photo Booth ideas and contest ideas. They are fun and engaging for our office and patients.”
Thank you for your stamp of approval, Bonnie! It means a lot to us to hear that our tools and content are helping you to grow your practice and build patient relationships.
It’s true that it can be difficult to find the time to post something daily. But our easy-to-use Publisher app makes it simple! My Social Practice clients have access to the world’s largest library of dental-related social media content, with images and pre-written captions you can customize to fit your audience. Plus, you can schedule posts in advance to go out to your accounts when you choose! Get a free demo of the Publisher today!
The post Our May Practice of the Month — Gronberg Orthodontics! appeared first on My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices.
Wednesday, May 30, 2018
Wednesday, May 2, 2018
10 Eye-Opening Dental Marketing Insights From the 2018 Dental Digital Marketing Conference
Learn from dental marketing’s leading minds in this look back at the 2018 Dental Digital Marketing Conference!
This year’s Dental Digital Marketing Conference in Las Vegas was packed with world-class marketing training specifically for dental practices! The conference featured over 20 speakers — renowned social media and SEO experts, marketing gurus, practice consultants and dental practitioners — all bringing their very best material to help practices grow.
We gave speakers the challenge of distilling their strategies down to the most useful, actionable messages they could — and the results were truly enlightening. Check out these 10 excerpts from DDMC speakers and think about how to apply them in your practice!
Jack Hadley: “Turning Patients Into Advocates”
Mark W. Schaefer: “The End of Mass Advertising”
Korbin Wake: “Tell Patients What You Do”
Tracy Driver: “Your Practice Can Go Viral”
Brian Harris, DDS: “Personal Brand Drives Revenue”
Steven Anderson: “Train Your Team to Ask”
Alex Nozdrin: “Be Persistent in Patient Recall”
Mike Buckner: “Show Patients How Much You Care”
Minal Sampat, RDH: “Reach Out in Your Community”
Colin Kartchner: “Your Practice Needs Video Content. Period.”
The Only Dental Marketing Conference Focused on Your Online Presence
The annual Dental Digital Marketing Conference is an amazing opportunity to learn how to grow your online presence, and in turn, your dental practice as a whole. If these excerpts have piqued your interest, make sure to subscribe to our blog to stay up to date on future DDMC announcements:
In the meantime, put these principles to work in your practice — My Social Practice makes it easy! Request a free demo of our dental marketing solution and start building your online presence through social media and patient reviews!
The post 10 Eye-Opening Dental Marketing Insights From the 2018 Dental Digital Marketing Conference appeared first on My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices.
Monday, April 23, 2018
These Dentists’ Social Media Pages Are Growing Their Practices — Here’s How
A vibrant, active online presence isn’t just the “cherry on top” of your dental practice marketing. See how these dentists’ social media pages are growing their practices in tangible, significant ways.
As you work to get your entire dental team participating and involved in your practice’s digital marketing, there may be questions about how exactly a dentist’s social media contributes to real growth.
These days, a strong online presence is vital to growing a business. Consumers, and your perspective new patients, are becoming smarter and much more savvy. They do their own research and they’re much less likely to trust traditional mass advertising messages, including those things that you’re publishing on your website.
And when making a decision as important as choosing a dentist, they also get input from their own trusted friends, family and other local residents through social media and through reviews.
How Dentist Social Media Grows Practices
Check out how these My Social Practice clients are using social media to reach ideal new patients, retain the patients they have, gather valuable reviews and build their practice’s reputation!
Patricia A. London, DDS
Our good friends and clients at the practice of Patricia A. London, DDS, recently had one of their videos go viral, earning 40 million views and thousands of dollars in equivalent paid reach and top-of-mind awareness!
Hulsey Dentistry
“When our current patients share our posts and videos we see a boost in the scheduling of new patient appointments. Because we try to share our heart in all of our posts, non-patients are able to see our office personality and gain insight into what to expect when they come in to see us.
“Our patients tell us that they love our goofy videos and personal photos of our family or special occasions at the office. They also get really excited when we announce a new social media giveaway.”
—Jennifer Sexton, Patient Care Coordinator
Tulsa Braces
“We just wrapped up our first ‘Snap a Selfie’ campaign and it was a HUGE hit! When our patients check in to our practice and take a photo with our staff, it lets their Facebook friends know where they are, who they trust, and who we are. They can easily get our practice information so they can call and schedule a consultation themselves!”
—Carly Morrisett, Marketing Manager
Simpson Orthodontics
“We get the most connections with patients and parents through Facebook, and it’s generated a lot of positive buzz in the community. The more our name is out there, the more familiar and comfortable people have been with coming into our office.
“Patients love all the new contests and campaigns we do, and the fun atmosphere it creates in our office. Patients and parents both love snapping photos with us and sharing them on social media. They think it’s cool to be the star of our practice for the day.”
—Dr. Richard Simpson
Payson Premier Dental
“Team members are frequently stopped in public places by patients and non-patients to tell us how much they love our posts and funny videos! We’ve become quite renowned in our small town and beyond. Social media has helped us establish our brand as a fun, caring family. Our patients love that we are active on social media, and frequently comment about how much fun we seem to be having.”
—Sarah Hubbard, Media Coordinator
Dietrich Orthodontics
“Our name is spreading and people are seeing the human side of our practice. We are getting more and more people who found us on social media. Their friends are tagging our page in recommendations. MSP Reviews is hands down our favorite. It has made asking for and getting patient reviews a piece of cake. It was an area we were struggling in, and this has transformed our reviews pages.”
—Courtney Dietrich, Business Manager
As a Dentist, Social Media Is Essential
Making it fun and easy for patients to share about your practice on social media is one of the best ways to create advocates your practice. When their friends and family members see what a great experience they had with you, it’s a powerful word-of-mouth recommendation that’s more effective than any ad you could create alone.
We at My Social Practice have spent years honing our dental marketing tools to make sharing about your practice as easy and intuitive as possible for both patients and team members. Find out more about our practice campaigns, Photo Booth App and MSP Reviews service by requesting a free demo!
The post These Dentists’ Social Media Pages Are Growing Their Practices — Here’s How appeared first on My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices.
Wednesday, April 4, 2018
Too Busy for Online Dental Marketing? These Crucial Tasks Are Fast and Easy
As a dental professional, your time and resources are limited. We understand! But in order for your practice to continue to grow, it’s vital that you incorporate a strong online presence into your dental marketing mix. It’s easier than you think!
If you don’t have a lot of time for online dental marketing (and you probably don’t), you’ve got to focus first on doing the things that will help you make the best impression with the greatest number of patients and ideal potential patients. And right now, the best choices are crystal-clear: build your practice’s Facebook presence and gather positive patient reviews.
Did you know over 80 percent of online adults have a Facebook account? This includes 75 percent of family decision makers, who regularly use Facebook to get recommendations from their friends, family, coworkers, and neighbors. Also, over 90 percent of consumers use online reviews, especially Google reviews, to research local businesses. There’s no doubt that reviews dramatically affect your practice’s online visibility among your competitors, and ultimately, who prospective patients decide to call.
If you have time for nothing else, these two things are what you should be focusing on in your dental marketing efforts. Here’s how you can approach each with the time and resources you have.
Complete These Daily Facebook Tasks in 15 Minutes
1. Post something daily
Your Facebook page needs fresh new content on a consistent basis to appear welcoming, relevant, and able to give prospective patients a sense of your practice culture.
Since creating engaging content is so crucial to building your social media presence, we highly recommend you read our free ebook dedicated to helping you know what to post.
2. Respond to Facebook messages, comments, and visitor posts
Responsiveness is key to building trust and relationships on social media. Turn on notifications so you know immediately when a patient or fan says something on your Facebook page. When prospective patients see that you take the time follow up on everything your patients and fans say, it tells them how much you care about providing a great experience.
Just leaving quick replies such as “We appreciate your feedback!” or “Thanks for coming in today!” shows that you’re listening — a vital part of effective dental marketing.
3. In your practice, encourage patients and visitors to Like your Facebook page
Growing your Facebook presence isn’t just about what you do online, it’s supported by what you and your team do in your office every day. Mention what your practice is doing on social media to every patient you see and encourage them to Like your page.
Don’t assume that any of your patients wouldn’t be interested; remember that over 80 percent of online adults are Facebook users.
4. Browse trending topics and hashtags to catch up on current events
The trending topics in the upper right corner of your Facebook news feed are excellent tools for helping you instantly know what’s going on in the world. Why does staying current matter in your social media marketing efforts? Because anything you post on your practice’s page related to a hot topic has a better chance of being seen and shared — especially if you can link it to dentistry or oral care.
My Social Practice clients have access to the world’s largest library of dental-themed social media content to make daily posting a snap! Learn more and get a demo of our Publisher app here.
Complete These Daily Online Reviews Tasks in 5 Minutes
1. Check your Google, Facebook and Healthgrades profiles for new reviews
A steady flow of positive patient reviews is a cornerstone of dental marketing. Reply with comments thanking patients for positive reviews, and invite those with complaints to contact you. Learn more about how to effectively handle negative reviews in our blog post.
2. In your practice, invite one or two patients a day to write a review from their phone
Important note: Make sure that patients do not write reviews while on the practice wifi network. Google and other sites will notice multiple reviews coming from the same IP address, which could invalidate the reviews.
MSP Reviews is the easiest way to gather Google reviews from patients right there in your practice. No more asking for reviews and hoping patients write one after they return to their busy lives! Get a free demo here!
Make Dental Marketing Work on Your Schedule
Although we’ve only covered the essentials of a good dental marketing plan, it can still feel overwhelming if you try to do it all at once. Start with Facebook, and as you become comfortable and consistent using it, gradually add in the other high-priority tasks.
Remember, social media dental marketing isn’t something you have, it’s something you do, and it takes a small daily effort to be effective. Set aside just a few minutes a day for it, and you’ll quickly see how building your practice’s online presence helps you retain patients, build relationships and attract ideal new patient.
The post Too Busy for Online Dental Marketing? These Crucial Tasks Are Fast and Easy appeared first on My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices.
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