What Are The Benefits of Dental Marketing Bundles?

What are dental marketing packages?

Bundling refers to packaging your dental marketing services together. These services include wrapping your dental website, SEO, social media content, blog, and online reviews into one package deal. Typically, bundling your dental marketing package means significantly decreasing the cost.

Bundling also means much less headache for you and your dental team. Having numerous providers means keeping track of multiple points of contact, invoices, websites, and phone numbers. The last thing a busy dental practice needs is more to keep track of.

Is bundling your dental marketing worth it?

Not only does bundling save you valuable time and energy, but it also will save your dental practice money. A la carte dental marketing pricing is typically much higher compared to dental marketing package prices.

When it comes to making decisions for your dental practice, we know cost and value are crucial. Bundling your marketing will save you time and money without sacrificing quality. However, there can be cons to traditional bundling.

Package pricing sometimes includes contract requirements or a promotional price that expires after a certain amount of time. Lack of transparency and changing prices have caused wariness toward package deals. 

My Social Practice will never raise your price or charge you hidden fees. We work hard to ensure you are familiar with every detail of your service. What you see is what you get with My Social Practice’s dental marketing packages.

Why should dentists invest in digital marketing?

Digital marketing is a powerful way for your practice to reach new patients and build awareness and trust. A common question we hear is “How do you attract more dental patients?” Dental practices now have the ability to reach and attract new patients right in their area using digital marketing. It has given dentists the ability to target new patients and create a reputable name for themselves without breaking the bank.

At My Social Practice, we stick to this belief: “Treat people, not teeth.” What better way to “treat people” than to be active and helpful on social media? It’s no secret that people like to do business with people that they like and trust.

Social media is the ideal place to build that like and trust with your patients and fans. Your platforms allow you to show your followers that you are an expert and an active voice in your healthcare community.

Your online presence also gives people a place to find important information about your practice. For example, where your practice is located, your hours of operation, and how to contact you.

Questions about your dental practice can be answered right on your website, local listings, and social media pages. Dental social media marketing lets your practice be accessible to your patients at any time. To be successful, it is critical that dental practices have an engaging and consistent online presence.

What kind of bundled services does My Social Practice offer?

My Social Practice understands that although there is a recipe for online success, every dental practice has different needs and strengths. That’s why My Social Practice customizes your dental marketing package. Your marketing bundle will include all the essential tools and still be customized to fit your practice’s specific needs.

My Social Practice has been helping dental practices develop community awareness, improve patient loyalty, and get new dental patients online for over ten years. Find your dental marketing fit in one bundled price!

How much should a dentist spend on marketing? 

Costs for dental marketing ranges from nearly nothing to thousands of dollars a month. Some patient management services offer a social service as an add-on to their services, which typically consists of pre-made images posted once or twice a week. While this approach is certainly cheap, we have seen that these impersonal, canned posts do not help to reach new patients or build community awareness.

The other end of the dental marketing scale includes full-service marketing agencies. Dental practices can hire agencies to create and promote custom content on their social media pages and dental website. Although, the monthly cost regularly crosses into several thousand dollars.

Focusing on dental practices has allowed My Social Practice to provide dental-focused, innovative marketing solutions at a low cost. Depending on your practice growth goals, the total cost of your dental marketing package will vary, falling somewhere in the middle of the scale.

We have everything you need to grow your dental practice online, in one affordable bundle. Let’s customize a plan for your practice.

Ready for a quick demo of our social media service? Fill out the form below.

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The Secret to Powerful Social Media Marketing for Dentists

Believe it or not, today’s dental patients are most effectively reached through social media. Patients use social media to build and maintain relationships with both people and businesses. And they make decisions about who they trust based on social proof.

We live in a world where social media has taken over a large part of our lives. That is why it is so important for dentists and orthodontists to have a digital marketing and social media marketing strategy. If your patients don’t find you online, you won’t find them in your chair.

Your dental team wants a social media marketing solution that requires minimal time and effort, but still attracts new patients and creates a great reputation for your practice in the community. The truth is, most dental teams are so busy running the practice that creating dental social media content falls to the bottom of the long to-do list.

Many dentists wonder, what would it require to reach new patients through social media? How can I strengthen relationships with current patients and improve my reputation and practice culture using social media?

My Social Practice has solved this dental social media puzzle.

We like to call our dental social media strategy “the three R’s.” What are they? Reach, reputation, and relationships.

Reach

To reach more people online, you’ve got to have a healthy content mix. There are three types of content that we have seen work again and again for dental and orthodontic practices. The three types of content are team content, patient content, and informational content. We have come up with a content rule of how much of each category you should be posting.

When it comes to social media for dental practices, here is the secret formula: 50% of your content should be team content, only 20% should be patient content, and 30% of your posts should be informational content.

Team content is a dental social media post that has team members in it. This could be just for fun posts, posts that highlight things that your practice is doing to support causes, or giveaways that you are running on social media.

There are things that you do in your practice every day that could be great content for your social pages (Hint: My Social Practice will give you ideas on what to do here.)

Patient content is content illustrating what your patients are doing in your practice and the relationship that you have with them. Patient content shows that your patients are comfortable with you and that they enjoy their experience in your practice.

Lastly, informational content. This content ranges from current events to clinical posts about dentistry.

Although the majority of your dental Facebook posts should be focused on your team, it is still essential that you establish yourself as an expert on your social pages.

Informational content will not get as much engagement as your team or patient content. However, posting informational content is how you will be able to post consistently and build your brand.

Consistency is vital to your success on social media. We encourage all of our clients to post at least 3 times a week.

 

For practices that don’t have a plan in place, posting frequently is nearly impossible. You never know what a day in a dental or orthodontic practice will look like! That is why we, at My Social Practice, provide monthly calendars for practices to know exactly what they are posting ahead of time.

The graphic below shows the difference between an “unhealthy mix” versus a “healthy mix” of content.

Some dental social media marketing companies encourage dentists to post graphic after graphic of impersonal content on their pages. We’ve seen many dentists give up on social media after seeing zero results with this strategy.

That is why My Social Practice developed the “50%, 20%, 30%” rule. We have witnessed this formula work again and again for dental and orthodontics practices all across the country.

Relationships

A well-known neuroscientist, Antonio Damasio, said “We are not thinking machines that feel; rather, we are feeling machines that think.”

Connection comes before conversion. Most dentist marketing their practices using deals and discounts to attract new patients. The problem with this type of marketing is that it does essentially nothing to build a relationship of trust. If you want loyal patients, you need to foster emotional and personal connections with them.

Dental practices can improve relationships by showing team unity, being human and relatable, sharing dental advice, being optimistic and charitable, and supporting other local businesses in the area.

During the 2020 pandemic, dental and orthodontic practices used social media to show empathy and connect with their patients during a difficult time for everyone.

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” -Andrew David, best-selling author and keynote speaker.

Reputation

To be successful on social media, you need to be authentic and transparent. Here is a great example of being honest and transparent from Lake Oconee Dentistry.

Dr. David is both professional and genuine in the video. When Dr. David talks about feeling uneasy about reopening their practice, even though the state has allowed them to open back up, he is expressing open communication with his patients. This shows patients that this practice is honest, which translates to honest clinical care and billing.

This kind of content illustrates to your patients that you truly care about their well-being and the kind of experience that they have in your practice. Your patients will feel more confident in you and your team when you are honest with them.

Enable your patients to build your reputation for you! If you foster a culture of honesty in your practice, your patients are sure to share their experience with you with their friends and family.

However, there is only so much that you can say about how awesome your dental or orthodontic practice is. For instance, collecting online reviews. How much better is it when you can get a patient to talk about how great you are? Having postive online reviews on sites like Google and Facebook is critical to your reputation. Here are the tricks to getting more dental reviews.

Before you post on your orthodontic or dental Facebook and Instagram pages, think: Does this content fall under reach, relationships, or reputation? If your social posts fall under one of these three categories then you can be sure that you are posting good content. If not, you might want to think again about what you are posting.

My Social Practice provides dental and orthodontic practices with the materials, tools, skills, and knowledge to build their practices using social media. Talk to one of our marketing experts to get an idea of what your practice needs to grow.

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How To Get More Dental Reviews

Google and Facebook reviews are only getting more prominent in the dental industry. Collecting reviews is a crucial part of an effective dental marketing strategy. Now more than ever, your dental practice needs consistent, 5-star reviews. And lots of them.

How to get more dental reviews is a question we hear a lot. The good news is, it is not as difficult to obtain them as many people think.

For almost 90 percent of customers, review sites are the first place they look when deciding which business or service to try. For decades, dentists and orthodontists have relied on word-of-mouth marketing to grow their practices. Positive online reviews is the new word-of-mouth marketing. Reviews create powerful testimonials, boost patients retention, and provide your practice with valuable feedback you can use to improve your patient experience.

As obvious as the importance of Google dental reviews, and Facebook dental reviews are, it’s surprising how few dental practices put any effort into collecting them at all. In some communities we have seen, local dentist reviews are almost non-existent.

Maybe it’s just not something they’re thinking about, or it seems too difficult. For the dental teams that do make an organized effort to get patient reviews, it’s a probability they will build a reputation as their city’s premier dental care provider.

The truth is, most dental teams are asking for reviews the wrong way. Once a patient walks out the door, you’ve missed your opportunity to get a review from them. Your practice needs a plan to get patients to write a review from their phone while still in your practice.

After working to help dentists build strong online reputations, we have discovered that the problem of collecting patient reviews boils down to a couple of typical obstacles.

Maybe your team doesn’t want to take any more of a patient’s time after an appointment. Your team could be afraid of seeming pushy or hurting the relationship, or perhaps they simply don’t know how to bring it up. Time constraints, worry over being annoying, and nervousness are all reasons your dental team might not be asking your dental patients for reviews. Achieve reviews success and build relationships by using the smart and easy way to bring up reviews with patients.

If asked the right way, we guarantee a majority of your patients will be happy to write you a review before they even leave their appointment.

We know that asking patients for reviews can be hard, so we have laid out four ways you can obtain more positive reviews. Turn your Google and Facebook reviews sites into one of your practice’s most powerful marketing tools!

1. Ask Specific Patients for a Review

One of the biggest mistakes dental practices make (and the quickest way to burn out in your reviews-collecting effort), is to tell your team in the morning huddle “Alright, everyone, we need to ask for lots of reviews today!” It never works. And we mean, never.

Instead of a general statement at the morning huddle, set your team up for success by pulling up the patient schedule and evaluating who is coming in. Choose one or two patients who are typically happy to be in the office.

If a patient happens to have a good relationship with a specific team member, have that team member ask them to write a quick review while they are still sitting in the chair. Plan for and select dental patients you suspect would be happy to leave you a review. Make specific assignments for your team members to ask for a review and have them report back on how it went.

2. Make it Easy to Find Your Reviews Page

A survey found that 86% of people researching local businesses read their reviews. And, 68% of people form an opinion after reading between one and six reviews online.

That means that your practice can potentially get new patients to trust you before they meet you. Begin by creating profiles on the three most prominent online reviews services. These are Google My Business, Yelp, and Facebook.

Add a profile picture to your review pages, we recommend your practice logo for easy recognition. Add your practice address, hours of operation, and other information that will make it clear where a potential patient can learn more, and contact you. In addition to cultivating relationships with patients, providing detailed information on your page also assures your current patients that they are writing a review on the correct reviews page.

3. Be Transparent

It is a well-known fact that honest feedback and reviews are essential for building a successful dental practice. When asking patients for reviews, communicate to them how much you and the team rely on reviews to find more great patients like them, and improve the experience in your practice.

Tell your patients about the reviews goal you have set for your practice and ask them to help you reach that goal. Most patients are more likely to leave a review when they are asked personally. Remember, dental practices who don’t ask for reviews are likely to only get one when a patient is unhappy. If that happens, here is how to handle a negative dental review.

4. Use a Dental Reviews Software

 

You are more likely to get great reviews if you have an online reviews software for your practice. Reviews software simplifies asking for reviews by allowing you to send automatic texts, and emails with links that go directly to your Google, Facebook, and HealthGrades sites. My Social Practice’s reviews product is designed to make it effortless for your patients to leave you a great review on their mobile device, with just a few taps. Streamline your review process, building your reputation while saving you tons of time.

Set your practice up for success by making assignments for team members to ask specific patients to write a review, making sure your review sites are up-to-date and easy to find and being transparent about where and how you’d like patients to review your practice.

These guidelines are only the tip of the dental reviews iceberg. My Social Practice has your back, download this free guide with additional information on how to collect more dental reviews!

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Why Dentists Need Social Media Marketing

Everyone in your community needs a dentist. So, how do they find your practice? If new patients do find you, what will make them want to call your practice to schedule an appointment? Since you see most patients just twice a year, how do you maintain strong relationships with your current patients?

Did you know that small businesses, like your dental practice, actually see more benefits from using social media than large businesses with big budgets? That is because social media marketing success depends not on how many followers you have, but instead on the amount of engagement your posts generate. Dental practices tend to be community-focused, which means it is much easier for your dental practice to be authentic and connect with local people online. Many people use social media as a place to ask for advice and recommendations on services and products. If your dental practice has an active voice online, you’ll be a part of those conversations too.

How do dentists advertise? Does social media marketing work?

Dentists across the country are discovering the power of social media, and they are not disappointed in the results. After all, 77% of prospective patients do their research through search engines online, and 44% of patients searching on a mobile device end up scheduling an appointment.

Because of its ever-increasing possibilities, social media is quickly becoming the most useful tool available to dentists. Practices that have a solid social media strategy in place are witnessing increased reach to new patients and improved appointment numbers. Dental social media marketing is ultimately helping practices meet their bottom line. The good news is that it has never been easier to connect with patients and build a reputation online.

As a local dentist, you can easily foster connections with local individuals using social media. Social media is excellent for small businesses like dental practices because social posts get shown to a high number of local users. It’s designed as a platform for self-promotion and gives you the ability to reach and connect with new patients. Not only is social media marketing the absolute best way to reach new patients and improve relationships through communication and engagement, but it is also the most useful tool dentists can use to ease the fear that many people feel when they face the possibility of visiting the dentist.

Your potential patients get a glimpse of your practice culture and the kind of experience they will have in your practice right on your social pages. Dental social media marketing provides a way for you to make your patients feel welcome and comfortable before they take one step into your practice. Through sharing light-hearted, fun, engaging content, you let patients know that they are in good hands.

By posting pictures, you are giving your practice an online personality, which eliminates scary “visiting the dentist” stigma for nervous patients. Remember: you are selling the good experience people will have in your practice, not your clinical care. Your dental social media pages are not a medical journal. Although great clinical care is important, your patients are more interested in finding a trustworthy, compassionate dentist that they feel comfortable with.

Attracting and retaining new dental patients is about trust and relationships. Social media is the place to show your community that you care about people, not just teeth.

What does My Social Practice do to help dental practices?

We know dental social media because, well, we created it. In the early days of social media, My Social Practice saw that every strategy for building a successful business was going to drastically change in the wake of the social media revolution. We became laser-focused on mastering the capabilities of social media marketing for dental, orthodontic, and specialty practices.

We wanted to create a service that would be just as effective as hiring a social media marketing specialist but easy enough for dental professionals to do themselves, right in their practice, without breaking the bank. Why did we choose to focus on dental practices? Because few businesses have the type of personal, intimate relationships that dentists and orthodontists have with their patients. We know that effective social media strategy excels at leveraging those relationships to transform and grow a business.

The dental industry is projected to reach $35.7 billion by 2023. That is a lot of opportunity for your team, practice, and family. If your practice wants a sound portion of that profit, you need a dental-specific social media marketing plan.

It cannot be overstated how significant social media content is to the success of your practice, and the value of social media marketing to dental practices is only growing. The trouble is, not many practices have the time or resources to hire a full-time social media specialist. That’s where we can help.

Over ten years of trial and error, we’ve packaged everything our experts understand about dental social media marketing into a seriously powerful solution for dental practices. My Social Practice won’t stop until your dental practice establishes a dominant presence on social media in your community. By sharing loyalty-building patient experiences, using organic online word-of-mouth marketing, and tailoring our tactics to fit your specific objectives, My Social Practice will help your practice outshine your competitors and reach your goals.

Should you hire a marketing expert or do it yourself?

Our pro-managed package takes social media marketing completely off your already full plate. Everything from posting new photos to engaging with users and responding to comments is handled by your personal social media manager. Your manager is an expert on how dentists are using social media to attract new patients, what to post on a dental Facebook page to get attention, how to make Instagram content for dentists, and more. They will plan, strategize, and report on your social media efforts so you can focus all of your attention on your practice and patients.

You can rest assured that your manager is sharing photos, creating opportunities for engagement, and carrying out a plan for your Facebook and Instagram marketing. You can also rely on your manager to advertise your practice by promoting selected posts and running regular social media giveaways on your page to reach more people. The pro-managed package allows you to build an awesome online presence, whether your busy schedule allows you to stay engaged or not. You can participate as little or as much as you like.

If you are more of a DIY person, My Social Practice’s self-managed social media package equips you with the resources and coaching your dental practice needs to be successful while allowing YOU to choose what you post, when you post, and your level of engagement with your fans online. Fill your dental Facebook and Instagram pages with creative, out-of-the-box posts in just a few clicks. Never again ask “What should I post on my dental Facebook page?” or “How do dentists use Instagram?” Let My Social Practice develop creative post ideas and a solid marketing plan while you stick to what you love: dentistry.

Your personal social media consultant will help you set effective goals, give you marketing strategies and ideas, train you on your social media platform’s best practices, and provide your team with continual direction. With My Social Practice’s self-managed package, we hand YOU the reins while supporting you every step of the way.

To keep the engaging social media ideas flowing, we ship you a box full of props, signs, and instructions to create two months of lively in-practice social media content in a snap. We’ve discussed how patients think more about how comfortable they are with you and your team than they do about anything else. When potential patients check out your practice on Facebook or Instagram, your posts should show your practice is friendly and inviting.

By posting fun and engaging content online, you boost retention and keep top-of-mind awareness. Our clients report increases of up to 30% in their new patient intake since starting to utilize social media. The materials we send you are specifically designed to celebrate your patients, introduce your team, showcase your practice culture, and ultimately bring in new dental patients. Everything that comes in your box is directed toward building trust and relationships with current and potential patients online.

Over ten+ years in the dental marketing industry, My Social Practice has developed the ideal hub for busy dental practices looking to make waves online. As a client, you’ll have your own dental marketing app and website. Our engineers have made it incredibly easy to use and personalize. Your app and member site are packed with example posts of what’s working for other real dental practices, a massive library of dental social media posts, calendars to schedule content and stay organized, and of course endless tips and tricks from our dental marketing experts. Your hub will be regularly updated with trending ideas, content, and instructions.

Why work with My Social Practice?

Dentists have found it so easy to work with My Social Practice because unlike traditional marketing agencies, we concentrate on the dental industry and the dental industry only.

You won’t need to explain the significant importance of HIPAA or why some days you just get too busy to even give a single thought to social media. We get it, we know what dental professionals’ lives look like in a busy practice. We also acknowledge that the purpose of dental social media marketing is more than just a fun addition to the practice. We understand that your marketing efforts need to increase your bottom line, and we’re here to help. Check out what dental practices have to say about us here.

What happens when I request a demo from My Social Practice?

When you fill out a demo request form or contact form on our website, a dental marketing expert will reach out to you on your contact phone number and email within two business days. Our experts will reach out to schedule a time to talk with you about your dental marketing needs. Don’t worry, your private information is kept on a secure server. We never share any of our data with third parties.

The purpose of a demo call with a My Social Practice marketing specialist is to discuss your particular marketing goals and where we can help you achieve those goals. Our experts analyze your practice to identify weak areas that we can help improve, and also to see where we can best leverage your strengths. My Social Practice will tailor a personalized dental marketing strategy based on your practice size, patient needs, personality, staff, and location. We want to know everything we can about your practice to create the best possible course of action.

How much should I pay for dental social media marketing?

On the low-cost end, many patient management services offer “social media” as a bonus or add-on. This type of marketing typically consists of a pre-made image posted automatically once or twice a week to your Facebook page. While this is certainty cheap, we’ve seen dental practices social media pages flounder with this type of impersonal, auto-posted content. Unfortunately, this is how many dentists use Facebook, with no successful results.

These kinds of posts are uninteresting, and they do not allow you to create an online personality for your practice or spark an engaging connection with your patients. Stock images and infographics have a place on social media, but if that type of content clutters your page, it ends up looking like spam. Remember, the purpose of social media is to be social!

On the other end of the marketing scale, you can hire a marketing agency to design and develop custom content and ad campaigns for your practice’s social media pages and website. The problem for small businesses like a dental practice is that the cost of hiring a full-scale advertising agency can easily cross into several thousand dollars every month. For most, this solution is not realistic.

Our exclusive focus on helping dental practices has allowed us to provide smooth, innovative dental marketing services at a low cost. Depending on your practice needs (Do you need a new, modern dental website? Do you need more Google reviews?) and growth goals, the cost of your unique dental marketing package will fall somewhere in the middle of the scale.

Chat with us and get set up with what your dental practice needs — no fluff or extras, just a custom marketing plan that fits your practice. My Social Practice offers the most valuable, out-of-the-box dental social media marketing solution on the planet. That’s it. That’s all we do.

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What You Need to Know About Dental Patient Expectations Post-Pandemic

Following the COVID-19 pandemic, there will be a “new normal” for dental practices. New habits have formed. Many businesses have changed their procedures to improve convenience and made it considerably easier for customers to do business with them. Dental practices are no exception to this shift in business, you’ll need a plan to be convenient and consistent.

Your patients will certainly expect increased availability and convenience post-pandemic. So, what does this mean for your dental practice? It means that you will need to adjust to the current business and social climate and be highly accessible for patients.

Set up virtual consultation options for your patients.

Ensure that your practice is available to patients who want to be able to easily communicate with you from the comfort of their home.

The new expectation is that your patients will be able to ask questions and address concerns without first needing to come into your practice. Setting up virtual consultation and engagement options for your patients shows that your practice cares deeply about the comfort and safety of your patients.

The dental practices who are supporting patients by offering extra accommodations experience increased trust and build better relationships. Ensuring that the experience your patients have with your practice is convenient and consistent will make you significantly more attractive to new and returning patients.

Be prepared digitally.

Your dental practice will need to have a strong social media strategy in place in case something like quarantine ever happens again. Have a plan to provide value via social media. Think, “What can I share that will improve my patients’ lives?” “What is the best way for me to effectively communicate with my patients via social media?”

Not everything you post needs to be educational, you can also provide value by sharing something to make your patients smile. By creating a social media strategy you’ll be prepared to support your patients in a time of need, creating relationships, not as a business and it’s customers, but as friends.

Bounce back from COVID quickly and get your dental practice on track to have a successful 2020. As you return to patient care, use the resources from My Social Practice to guide you through your first few days and weeks.

We’ve frequently been asked questions like “How do dental practices reopen post-COVID?” and “What does the post-coronavirus dental office look like?” We understand this is a lot to think about at once! Reopening the right way can seem overwhelming but not to worry, our master marketers provide the content, tools, and one-on-one training to take you through each step. A roadmap for post-COVID help for your dental practice is just a call away.

Regardless of your practice size or location, we can customize a solution that will work for you. Build a powerful social media presence with My Social Practice!

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Why Empathy Helps Dental Practices Grow

Being an exceptional dental office isn’t just about treating patients, it’s about having a practice that uplifts the lives of everyone around you.

We’re proud to work with hundreds of dental teams that show up for their communities and patients. These dental practices actively seek opportunities to serve. Being an empathic and serving practice builds a practice culture that your team and patients are proud to share, recommend, and send referrals to.

2020 has been a difficult year for many. Previously, you may have been opposed to offering discounts on dental treatment because it attracts discount shopper patients. In light of the current situation, most people are now looking for a discount. Now you have the opportunity to show empathy by extending flexible payment plans or reduced service rates.

Not only are many patients financially struggling and they are also anxious about their health and the health of their families. As a dental professional, you have the knowledge and experience to support and comfort worried patients while at the same getting exceptional business for your practice. Your understanding of your patients’ needs during difficult times will go a long way for your reputation and relationships.

In an interview with My Social Practice, dentist Dr. Craig Spodak said, “I do believe that the ultimate purpose of a business is to provide compassion, trust, and love… We’re not in business just to make money — money is the consequence of doing something with love. Everything we do [in our practice] is born from wanting to create a sense of community, whether that community is within our office or the community that we serve.”

Being a compassionate, giving practice is more than just a nice gesture. It builds your practice in real, practical ways. How? Well, first it makes your practice stand out from your competition. You strive to provide excellent clinical treatment and exceptional patient experience however, so does every other dental practice. Seeing your team in action providing help for patients in need and doing good is something that people will remember.

Second, it boosts team unity. A 2018 study reported that employees are happier when they work for generous companies. A happy dental team means a better experience for your patients. Third, being empathetic by proving helpful information and responding to patient’s concerns will raise awareness for your practice through social media. By caring for your patient’s needs, you tell your practice story and show that you are bigger than just dentistry.

As you show empathy, you will gain greater patients loyalty by showing that you are listening and that you care. Creating a compassionate culture evokes trust, makes your practice likable, and demonstrates thought leadership.

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