Our August Practice of the Month — Contemporary Dentistry!

Congratulations to our August Practice of the Month — Contemporary Dentistry!

Becoming a true social practice requires a change in your team’s mindset. It’s a shift from just “selling treatment” to “building lifelong healthcare relationships.” It’s about becoming comfortable sharing the human side of your dental practice. It’s about looking for opportunities to continue the positive patient experience through social media, long after a patient has left their appointment.

Contemporary Dentistry is one such team that knows what it means to be a social practice! Their fun team culture, sincere care for patients and passion for total well-being shine through in their online presence. Because of this, patients are eager to share their content, participate in contests and giveaways, and introduce their friends and family to the practice.

We reached out to Hoda Winkler, director of practice growth and development for Contemporary Dentistry, for some insight on how social media is growing their practice and what’s been working for them. Take something from what their team has learned to apply in your own social media strategy!

Q&A With Hoda Winkler, Director of Practice Growth and Development

(Responses edited for length and clarity.)

What has been the biggest surprise of social media marketing for you?

“The biggest ‘a-ha moment’ has been realizing that people just want to feel that you’re real and that they can relate to you. The more authentic we show we are as people and not just a dental practice, the more connected patients and prospective patients feel.”

“Facebook Live has been a big success for us, as well as the ‘In My Feelings Challenge’ — we got almost 15,000 views and 22 shares, and lots of engagement! Patients have asked the doctors, ‘Oh, was that you dancing while operating on that patient’s teeth?’ Then they share a laugh together.”

“Patients enjoy seeing us have fun, which helps lessen the anxiety often associated with coming to the dentist office.”

What are the most significant ways social media marketing has benefited your practice?

“The No. 1 benefit to our practice of my social media marketing efforts thus far has been how it helps us tell people about our purpose. At Contemporary Dentistry, we believe that the mouth is connected to the rest of the body, thus we inherently practice Complete Health Dentistry. We always strive to bridge the gap between oral and systemic health.”

What do you do IN THE PRACTICE to maintain a strong online presence?

“We post flyers around the office and personally strike up conversations to entice patients to participate in our social campaigns. We document silly and goofy moments in hopes to make our patients smile.”

What has been the biggest challenge of social media marketing for you?

“I think the HARDEST part of social media marketing is figuring out the algorithm and all of the technical details. But I know I can always call Alex, my consultant at My Social Practice. She’s pretty awesome!”

“I asked Alex for help with a social movement project I’m working on launching, and she shared my inquiry with the My Social Practice team. In less than 24 hours, she submitted a number of helpful hashtags that we could use for our project! There’s nothing like personable customer service!”

Ready for a quick demo of our social media service? Fill out the form below.

 

What advice would you give to a practice starting to build their online presence?

“Content is king. Delivering great material in a consistent manner is what will keep your followers and prospective patients coming back for more. What drives you? Know your ‘why’ and be yourselves. Remember to have fun — energy is contagious.”

Thanks Hoda! We’re proud to have you as one of our valued clients and we’ll be sure to pass along your compliment to Alex!

Social media marketing doesn’t have to be difficult or complicated. As social platforms continue to evolve, using them effectively is less about technical know-how and SEO tricks and more about simply creating engaging, shareable content that sparks interaction.

So even if you have little or no social media experience, there’s never been a better time to start building your dental practice’s online presence. Request a free demo of our services and we’d love to show you step-by-step how to do it!

The post Our August Practice of the Month — Contemporary Dentistry! appeared first on My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices.

Find Out What You Need Most in Your Dental Marketing — In Five Minutes or Less

Hear that? It’s the little voice in the back of your mind that’s been telling you for YEARS that your dental marketing needs a stronger online presence. Our new tool makes it incredibly simple to make real progress TODAY.

We understand — starting something new is always difficult. But whether you’re learning to paint, cook, or build a dental marketing strategy, there are two things that make it infinitely easier and more achievable:

1. A clear understanding of your goals and what it will take to reach them
2. A mentor to personally guide your efforts and answer questions

That’s why we’ve developed our best free dental marketing tool ever, the new Dental Social Media Self-Assessment. We’ve distilled a comprehensive evaluation of your dental practice’s online presence down to just 25 questions — it’s a guided tour through each of the elements of attracting and retaining patients through social media. And at the end, we provide specific action items and free learning resources to help you improve where you need it most.

It’s the perfect kickoff point for transforming and growing your practice through social media! Click here to take it now, commitment-free. It may be the most important five minutes you ever spend on your dental marketing!

Create a Well-Rounded Dental Marketing Strategy

One of the great things about the new Dental Social Media Self-Assessment is that it doesn’t just focus on one part of dental marketing. It provides a brief overview of all the main aspects of creating a vibrant, attractive online presence for your practice.

From having accounts on the right social media platforms, to reviews, team culture and more, it will get you thinking about the essential dental marketing elements of your practice — things that may mean the difference between a potential patient calling or not.

Dental Marketing That Involves Your Whole Team

Taking the Dental Social Media Self-Assessment will get you in the right mindset to create a dental marketing strategy that your entire team can participate in. Getting consistent engagement is crucial to helping new patients find you on social media, but it can be difficult for practices just starting out on Facebook or Instagram. Don’t ignore your greatest resource in this situation — your team members!

Your team members are likely connected on social media to thousands of ideal potential patients in your area, and if you’re not leveraging those connections, you may be missing out on reaching hundreds of people that would have a high chance of scheduling an appointment with you.

We say “leverage your team members’ connections,” but don’t read that the wrong way. We’re not saying to encourage your team members to sell dentistry to their friends on social media. The smarter approach is to encourage your team members to simply interact with your practice’s posts — sparking some engagement and helping more people see them.

Ready for a quick demo of our social media service? Fill out the form below.

 

Turn Patients Into Your Greatest Dental Marketing Asset

A large following doesn’t guarantee that your practice’s posts will make it to many of your patients, even less so to your ideal potential patients. And if you’re starting your dental practice’s digital dental marketing strategy with less than 100 social media followers, as we suspect many taking the Dental Social Media Self-Assessment are, how are you supposed to build your online presence in the first place? An important part of the solution is patient posting.

What do we mean by that? Well, because posts from personal accounts aren’t subject to the same organic reach limitations that business posts are, your patients’ personal posts have a much higher chance of being seen by their family and friends — people who remember and trust their recommendations.

The best way to introduce your practice to the people most likely to become new patients is through your existing patients online! Taking the Dental Social Media Self-Assessment will help you create content that patients are proud to share with their family and friends.

Your Path to Dental Marketing Success Starts Here

Because you’ve read this far, we think you’re serious about growing your practice through remarkable dental marketing. Start your efforts on the right foot with a comprehensive evaluation of where you’re at and what you should focus on first!

Our new Dental Social Media Self-Assessment will give you a quick overview of each of the elements of building a strong online presence for your dental practice! It will provide you with personalized evaluation, actionable ways to improve where you need it most, and free, relevant learning materials.

It’s the perfect kickoff point for building your practice on social media! Click here to take it now, commitment-free. It may be the most important five minutes you ever spend on your dental marketing!

The post Find Out What You Need Most in Your Dental Marketing — In Five Minutes or Less appeared first on My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices.

Practices Took This Dance Challenge With Amazing Dental Marketing Results

The “In My Feelings Challenge” took the entire internet by storm, and these dental teams got in on the action by posting their own dance clips! What they may not have seen coming was how these fun, simple videos would help grow their practices!

If you’ve been anywhere online the past few weeks, you’ve probably seen videos of people of all ages dancing to one of Drake’s newest songs, titled “In My Feelings.” Why? Because they’re participating in the aptly named “In My Feelings Challenge,” doing the exact same moves Drake does in his music video for the song.

Unlike many other social media crazes that reach this level of notoriety, there’s no charitable cause or greater purpose behind it. It’s basically just an excuse to have some fun and share a video with your friends and family!

At My Social Practice, we always have an eye out for any popular social media trends like this that our clients can take part in to grow their practice’s online presence and build valuable relationships with patients. We wanted to open this particular one up to all of our fans and followers, so we put out the call to post an “In My Feelings Challenge” video for a chance to win an Amazon gift card!

Take a look at some of these awesome entries we received from clients and followers:

Apart from just a chance to win a prize, we wanted everyone who posted a video to realize the power of posting simple, fun videos that showcase your practice culture. There’s no need to overthink it or spend weeks coordinating a huge production, just take out your phone and shoot something that shows that your practice is a great place to be, and invites potential patients to get to know you!

Afterwards, we checked out the interaction that our participants were receiving on their posts, and found that ALL of them were receiving higher-than-average reach and engagement, with dozens of comments from patients and non-patients alike!

Ready for a quick demo of our social media service? Fill out the form below.

 

Check out how “In My Feelings Challenge” videos helped these practices attract new patients and turn existing patients into advocates:

The doctors’ moves at Miller & Simarro Dental Care caught the eye of potential patients looking for a new dentist:

Dr. Marcia Martinez’ video skyrocketed past the average amount of reach and engagement she receives on her social media posts:

Commenters were referring friends to Optimum Oral Surgery Group because of their video:

Lane & Associates Family Dentistry racked up a phenomenal amount of Likes and shares:

Pediatric Dentistry of Mullica Hill, LLC showed kids that the dentist can be fun:

Having fun together with your team and sharing videos with fans is a simple secret of dental marketing success. As you show that your team strives to build personal, lifelong healthcare relationships, your patients will be more likely to introduce you to family and friends — helping you grow your audience and your business.

Involve your whole team, especially those who think they’re “too old for this.” Get creative. Don’t be afraid to show your lighthearted side. Our star clients strike a balance between fun and professional posts that showcases their team culture, builds unity, and invites potential patients to become a part of their practice family.

The Easy Way to Involve Your Entire Team in Dental Marketing

My Social Practice makes it easy to get your whole team creating valuable dental marketing content like this! Clients receive weekly emails with engagement ideas, graphics and other resources to make your practice’s social media efforts a snap. Learn more and get a free demo today!

The post Practices Took This Dance Challenge With Amazing Dental Marketing Results appeared first on My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices.