How Dental Influencer Marketing Got This Practice 5 New Patients

Dental practices everywhere are raising their profiles and obtaining new patients through dental influencer marketing! Check out the amazing results from this Florida practice, and how influencer marketing can work for you!

Dentists are using Instagram more effectively than ever to spread the word about their practice! But here’s the key: They’re leveraging the star power of local opinion leaders who already have the trust and attention of thousands online.

It’s called dental influencer marketing, and the world’s leading brands (as well as dental practices) are starting to discover that it’s the most effective way to advertise, no question.

Now, My Social Practice is proud to offer our exclusive Instagram influencer marketing program specifically focused on helping dental professionals raise their profile and attract new patients!

For example, My Social Practice recently connected a dental practice in Florida with a local micro-influencer with about 18,000 followers. We handled all the details of creating a contract with the influencer, who agreed to create a set number of posts and stories on Instagram promoting the practice.

Then, the influencer set an appointment with the dentist in which she would receive teeth whitening free of charge, and afterwards, she created stories and posts on Instagram, telling her thousands of fans about her great experience at the practice.

Over 15,000 people were introduced to the practice, and five new patients called in just the next week, mentioning that they had seen her posts!

Plus, the influencer did a great job engaging with her audience in the comments and telling everyone about how awesome her experience was at the office.

Here’s what marketing expert Jennilyn Talbot had to say about her experience helping dental practices collaborate with micro-influencers:

“I’ve actually worked in the dental world. I started when I was 15 in offices, and I’ve done a lot of marketing for offices. This kind of reach is untouchable by anything else that we’ve done.”

“You can actually utilize voices on Instagram and social media that already have this really awesome reputation to talk about you specifically and how you’re going to bless their lives. This is brand new and it’s where your marketing dollar gets the biggest bang for its buck.”

“This is why people are joining dental practices or making purchases. This is how a consumer is making their decisions.”

Influencer marketing is the future of word-of-mouth online. Click the link below to learn more about how easy it is to get started with My Social Practice!

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Dental Instagram: 17 DOs And DON’Ts

 

THIS IS YOUR INSTAGRAM DENTAL MARKETING CRASH COURSE!

Instagram for dentists is not like other social media marketing tools. But don’t let that scare you—we’re here to help! Even if you’ve been using Instagram in your dental practice for a while, we’re confident the information below will boost your efforts.

What is Instagram?

Instagram launched as a iPhone app and later moved to Android. It hit 100 million users faster than LinkedIn, Tumblr, Twitter or Facebook! And now has over over 1 billion active users! It’s a social network much like Facebook and Twitter but its primary focus is posting and sharing photos. People use their photos to connect with friends, strangers, and even businesses. It’s a place where people express their lives and interests through photos, AND peek into the lives of others.

But Why Should A Dentist Use Instagram?

Why do patients care about a dentist Instagram page? People everywhere are looking for “real connections” to the businesses they support. In the same way they look for real connections with friends, family members and coworkers. They no longer believe or trust traditional advertising. They associate with people they believe and trust. A Dental Instagram page is a powerful way to connect with your dental patients and potential patients in the same way friends connect with friends. We’ve seen dentist influencers on Instagram with thousands of followers because of the raw glimpse their followers get into their dental practices.

How You Can Market Your Dental Practice On Instagram

There are three trends in Instagram marketing. Here they are (in no particular order):

1. Sharing Behind The Scenes: We’ve seen this strategy emerge with the music industry where bands share a coveted “backstage pass” view. You’ll be surprised that patients are interested in this perspective.
2. Involving Your Patients: Post photos of patients on Instagram with honest compliments. Be sure to tag them too! And, get permission.
3. Run A Photo Sharing Contest: Hashtags make running a photo contest easy! Pick a hashtag that is unique and ask your patients to share photos with that hashtag. Then pick a random photo and reward them for participating. If you need a little help check out these awesome dental contest ideas.

 

Instagram Marketing For Dentists Etiquette

Here are some important dental office Instagram post DOs and DONTs:

1. DON’T overpost! A couple photos a day is good. Nobody wants their feed overrun.
2. DON’T post photos with words. You’ll see this on Instagram but the general consensus is that Instagram is for real photos.
3. DON’T get too caught up with filters. They’re fun, but be more concerned about taking interesting photos first.
4. DON’T take photos of patients unless you have permission. Sharing photos with patient permission is easy with HIPAA consent forms.
5. DON’T overuse hashtags. More isn’t better. Hashtags are a great way to contribute to a collection of photos, but overused hashtags annoy people.
6. DON’T overpost about dental services. Do you like it when your favorite TV show goes to commercial? Same goes for Instagram.

1. DO post real photos. Patients want to connect with their dentist as a trusted friend.
2. DO share behind the scenes. Your dental patients don’t know what happens outside the operatory. Share photos of you making whitening trays or cleaning instruments. You’ll be surprised how much patients will enjoy it.
3. DO feature your patients. Posting a simple photo of you with your patient shows you care. Also, by tagging them in the photo, they’ll get a notification.
4. DO team spotlights. It makes team members feel special. Include interesting facts about them. Tag them too.
5. DO comment back. When people leave comments, always respond. It shows you are listening and that you care.
6. DO run contests. Pick a unique hashtag no one has used. You can check by doing a quick search. Give something away. All they have to do to enter is share a photo with that unique hashtag. Be creative with your contest themes and make them fun.
7. DO promote events. If you have a charity event coming up, promote and inform your patients using Instagram. Share photos during the event.
8. DO research and use hashtags. Hashtags are an awesome way to organize photos by topics. Before using a hashtag it’s always good to do a little research. You may want to use a hashtag for a certain topic, but then realize it’s being used for another topic.
9. DO respond to tagged photos. Tagging a photo means that someone used your Instagram username in their description. It’s a great way to get people’s attention. If you get tagged, respond!
10. DO print photos. Occasionally print a few of your Instagram photos and display them in your office. This is an easy way to promote awareness of your Instagram activity and strike up conversations about your social media platform.
11. DO follow other local business Instagram accounts and local hashtags. This will keep you in the loop on current and trending topics in your area and allow you to join the community conversation online.

Bonus Etiquette Tip

Yes, it’s OK to talk about dental services and offers you’re currently running in your dental Instagram posts every once in a while. Just be sure to promote them creatively and sparingly. Your ultimate dental Instagram marketing strategy should focus on becoming a favorite TV show or even a best friend, and not the commercials that interrupt.

Are you using Instagram in your practice? Have you seen success? If you’re not using Instagram, did this post help or are you still unsure about it?

Ready To Get Serious About Your Dental Marketing?

Our social media marketing program provides affordable, highly creative dental marketing ideas, content, strategy, and support to ensure your success in 10 minutes a day. Let’s start growing your dental practice!

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[PODCAST] Social Media Marketing in Your Dental Practice

With My Social Practice, thousands of dental and orthodontic practices are using social media to grow their reach, build relationships, and enhance their reputation. Learn how you can get started TODAY!

Adrian Lefler, one of My Social Practice’s founding partners, was recently a guest on the In Your Face Podcast by Retainer Club! In this episode, you’ll learn how dental practices can grow by creating valuable social media content that attracts and retains patients. Don’t miss it!

Listen to the podcast on Retainer Club’s website.

Ready for a quick demo of our social media service? Fill out the form below.

 

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FREE 5 Dental Valentines Day Cards

Looking for Valentine’s Day dental office ideas? We just made dental valentine’s super easy.

Do something really fun for your patients this Valentine’s Day!

Fill Out The Form Below To Download FREE PDF Files For Printing, PLUS…

As part of your free download we have also included the same fun messages as lower resolution, web-friendly graphics that you can use on Facebook, Instagram, Twitter, Pinterest or any other social media platform!

Once You Download Your Dental Valentine’s Day Cards, Email Or Hand Deliver PDFs To Your Local Quick Printer

Or, you can print a few right in your office on your own printer and trim them along the crop marks. Then jot down a personal note to your patient on the back of the card. Build better relationships with your patients by giving them a special dental valentine’s card!
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Don’t Want To Print Your Dental Images? No Problem! Post The Valentine’s To Your Social Media Accounts.

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Ready To Start Seeing Some Real Success On Social Media? Join Thousands of Dentists and Orthodontists Finding Success With My Social Practice.

My Social Practice is the only dental and orthodontic-exclusive social media company providing affordable, highly creative ideas, content, strategy, and support that ensures a practice’s social media marketing success in 10 minutes a day.

Highly Creative Ideas & Content

• Fresh Concepts, Copywriting, And Images Make YOU Shine – We deliver relevant, compelling creative that raises you above the noise. Everything we do is designed to make YOU look good (not us), and to contribute to building your thriving practice.
• Benefit From The Thought Leaders In Dental & Orthodontic-Specific Social Media Marketing – You don’t need to pick, choose, or distill. We save you time and hassle. We’re dental and orthodontic marketing specialists. It’s all we do and it shows. It shows in the quality and effectiveness our program provides.
• Creativity With Purpose And Sound Objectives – Everything we do points to actionable strategies and tactics that grow your business.

Proven, Comprehensive Strategies

• Speed And Ease – You can be effective in 10 minutes a day when you know exactly what to do and how to do it. We show you how, and we make it easy.
• Our Platform Approach – Your social media pages and dental website builds a sustainable community of fans that appreciate you and will share your story and posts with their own trusted, scalable, social network.
• The Importance Of “Owning” Your Voice – We do all of the heavy lifting, when even find dental influencers in your area that will help you control and own your online reputation. My Social Practice takes the guess work out of dental influencer marketing which allows you to focus on the most important part of your practice, your patients.

Remarkable Support

• The Consistency That’s Critical For Success – We keep your social media efforts consistent—regardless of your level of participation.
• Our Combined Efforts Help You Be Accountable – Success comes through the combined efforts of our company and your practice. You’re never alone in doing your part.
• Measurement And Tracking That Helps Refine Your Efforts – We help set goals, and suggest improvements, providing whatever level of tracking and measurement you desire.

Give Us A Call. Let’s Get Started.

We look forward to visiting with you.

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How to Use Dental Influencer Marketing to Grow Your Practice

In this clip from DDMC 2019, dental influencer marketing expert Jennilyn Talbot reveals the best way to utilize Instagram influencers to grow word of mouth for your dental business!

Getting through to your potential dental patients online is more difficult than ever before. Building trust with them through social media marketing is a start, but they still don’t totally believe what YOU say about your practice. That’s why the best way to attract and convert dental patients online is to leverage local opinion leaders who already have their trust and attention.

It’s called influencer marketing, and the dental industry is just starting to discover that it’s the most effective way to advertise, no question.

Now, My Social Practice is proud to offer the world’s first Instagram influencer marketing program specifically tailored for dental professionals!

Listen to marketing expert Jennilyn Talbot in the clip above to learn how dental influencer marketing can boost your engagement rates with local potential patients and build trust in your level of service!

Read the transcript here:

Why I’m here today is I’m going to tell you about leveraging micro influencers to help grow your practice.

This might seem outrageous, but this is the reality of celebrity influencer marketing. Kylie Jenner can make up to $1,000,000 per post. That’s a lot of money, so these guys might not be your prime influencers to work with. I’m guessing that this is maybe out of your marketing budget.

Next tier down, we have our macro influencers. These guys are better. They still have over a million followers, and their reach is probably national. Some of them even have global reach. These guys are great, but again, they do cost a lot of money and they don’t have a very local reach, so it’s probably not going to be your best fit for an influencer.

But the micro influencers, our next tier down, are exactly who you want to be using to promote your practice. These influencers have maybe a few thousand followers up to 15 or 20 or 40,000 followers. This is who you want to be working with.

These guys are awesome to work with. They are going to be more in your budget, definitely more affordable. They have more of an engaged, authentic following. And the most exciting thing about these guys is that they are going to have a local reach. This is exactly where you want to be. You want to be working with local influencers who have a local following.

Last year, My Social Practice and the Crown Council brought me on to help promote the Smiles for Life Foundation. We wanted to know, is this going to work with micro influencers? We had a few questions because this hasn’t been done before. You’ve seen it on a bigger scale, but we didn’t know if it was going to work on a micro scale.

I’m happy to tell you, this went off like fireworks. It was incredible. It far exceeded our expectations. I worked with just over 100 influencers and just over 100 dental practices.

Our compliance was through the roof. The influencers were great. They actually posted more than we asked them to because they were so happy with the service that they were provided. These influencers were wonderful to work with. We were able to find local influencers in local offices, which was awesome, because that reaches local.

I’ve actually worked in the dental world. I started when I was 15 in offices, and I’ve done a lot of marketing for offices. This kind of reach is untouchable by anything else that we’ve done.

You can actually utilize voices on Instagram and social media that already have this really awesome reputation to talk about you specifically and how you’re going to bless their lives. This is brand new. This is just barely creeping in, but this is the way marketing is going.

We’ve talked about it over and over. This kind of repetition, those kinds of engagements, it will keep popping up over and over again. This is where your marketing dollar gets the biggest bang for its buck.

“A brand is no longer what we tell the customer it is. It’s what the customers tell each other it is.” If this isn’t true in 2019, I don’t know what is. I don’t remember the last time I made a purchase without looking up reviews on Google, without Amazon reviews, without any type of, “Hey, has anyone tried this?”

This is why people are joining dental practices or making purchases. This is how a consumer is making their decisions.

Click below to learn more about the world’s first influencer marketing program tailored specifically for dental professionals, exclusively from My Social Practice!

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Why Dental Influencer Marketing is the Future of Word of Mouth

Reaching your potential dental patients online is hard. Building trust with them is harder. That’s why the best way to attract and convert dental patients online is to leverage local opinion leaders who already have their trust AND attention. Dental influencer marketing makes it possible!

The top trends in consumer behavior for 2020 are all about trust. For dental industry professionals, now more than ever, your potential patients don’t trust what YOU say about your practice online. They need a recommendation from a member of their trusted social network to consider giving you a call.

On top of that, with your potential patients being exposed to so much content marketing and advertising online every day, breaking through the noise is more difficult than ever. Organic reach of business posts on both Facebook and Instagram has nearly hit zero, and more people than ever are simply blocking ads outright.

This is the reason many brands have started to work with social media influencers to promote their products. If you follow any celebrities online, you know what I’m talking about. It’s called influencer marketing, and leading brands are quickly discovering that it’s the most effective way to advertise, hands down.

Companies pay millions of dollars for famous people to create Instagram posts on their social media accounts endorsing their products, which are seen by millions and millions of followers who trust their recommendations. Top brands are seeing up to 11 times better ROI with influencer marketing than traditional advertising, with Instagram being the most effective of all social media platforms by far.

How Can a Dentist Break Into Influencer Marketing?

We know that it’s probably out of your dental business’s marketing budget to get an endorsement post from say, Scarlett Johansson, but you can get great results for your practice by applying the same technique on a much smaller scale.

So instead of trying to collaborate with celebrities, we recommend reaching out to micro influencers in your community. Micro-influencers generally have around 10,000 to 100,000 followers, and are much more authentically engaged with their audience.

In 2019, My Social Practice pioneered a new dental influencer marketing program to connect dentists with micro influencers to promote the Smiles for Life charity whitening campaign, and the results were amazing. It’s unlike anything we’ve ever seen before in dental marketing. Here’s just one example:

The First Instagram Influencer Marketing Program for Dental Practices

Now, My Social Practice is proud to offer the world’s first Instagram influencer marketing program specifically tailored for dental professionals.

Here’s what happens when you sign up:

1. We identify local influencers in your community with a significant local Instagram following. Our in-depth investigation process verifies that their followers are authentic, in your area, and also that the influencer is someone you’ll be proud to associate with your practice’s brand.

2. The influencer schedules a teeth whitening appointment with you, and creates a set number of Instagram posts and stories about their experience at your practice and your level of service, recommending you to their followers and tagging your office.

3. My Social Practice handles all the details, from the influencer’s contract to verifying and reporting on your results. The influencer may even become your lifelong patient!

Influencer marketing is the future of digital word of mouth marketing. It’s the most effective way to reach your potential dental patients and instantly build trust with them. Click the link below and fill out the form to learn how easy it is to get started!

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