5 Dental Video Marketing Ideas Every Practice Should Try

Experts say that 82% of all consumer internet traffic will come from video by 2022. Video content is growing quickly. Video consumption on mobile devices rises by 100% every single year! Dental practices that utilize dental video marketing will attract and retain more patients while outshining their competition.

Do you have a strategy to capitalize on the unique ways video can build relationships and grow your dental practice? When done right the way, dental video content will bring greater responses than any other content type. ‘Done right’ is the key factor in leveraging dental marketing video. Every video you make should focus on communicating your values and culture to your audience.

Quick facts about dental marketing videos:

1. Video Drives Engagement

Videos are compelling and highly shareable. Video content gets the most engagement on Instagram, a social platform will rapidly growing opportunities for dental practices. As a result, patients share your social media content. They ultimately become advocates for your practice, introducing you to family and friends that trust their recommendations.

2. Facebook and Instagram Favor Video

Facebook and Instagram are currently the premier social media platforms for dental marketing. These platforms are the best place to start building your dental social media presence, support relationships with existing patients, and reach the people likely to become new patients. Along with that, native video uploads on Facebook and Instagram have more reach than a share YouTube link or still image. Pro tip: when paired with a small boost, they can do wonders for expanding your audience.

3. Video Content Affects Purchasing Decisions

 Especially or dentists, video content presents an incredible opportunity to familiarize potential patients with your practice before they come in for an appointment. People presented with a video accompanying a product or service pitch are 80 percent more likely to convert. Illustrating your team culture and patient experience through video is the beginning of a strong and lifelong dentist/patient relationship.

5 Awesome Brand-Boosting Dental Video Ideas

1. Getting To Know The Doctor(s)

Strong relationships with your patients develop through numerous small interactions. Videos can be a part of those interactions. Write down six or seven questions and have your doctor answer the questions on the video to help patients get to know him or her better.

Here are a few question ideas:

• “What do you like about being a dentist?”
• “What things do you you do when you aren’t fixing teeth?”
• “Which school did you go to?”
• “Tell us your favorite color/food/TV show/movie/vacation spot etc.?'”

Go the extra mile and create videos with each of your team members for a “weekly team member spotlight” post!

2. Patient Testimonial or Patient Smile Reveal

Telling your new and potential patients how great your dental practice doesn’t come close to the impact that a recommendation has. In today’s market, recommendations don’t just come from patient friends and family members. Your prospective dental patients trust the experiences they see other patients having with your practice online.

Think of a patient that you have an exceptional relationship with, and ask if they would consider providing a testimonial video for your dental practice. If you are revealing a new smile after braces, veneers, implants, etc. ask your patients if you can film their reaction to the care that you are your team gave them.

Testimonial videos are a powerful way to charm new patients and give them a taste of what their experience will be in your practice. Don’t forget to get a signed consent form (download free HIPAA consent form here!) if a patient appears in a dental office video.

It’s important to recognize that your patients, fans, and team members are your practice’s greatest marketing assets. Dental practice video marketing does not need to be professionally done or even scripted. Capturing genuine moments like a smile reveal shows your potential patients what you’re all about: your patients. That is your greatest marketing power.

3. Take A Practice Tour

Take your fans on a tour of your dental practice! A video tour can help prompt new patients to choose you over the competition in your area. The more familiar your followers become with various aspects of your practice, the more likely they are to call for an appointment.

Some of the most successful dental marketing videos have been simple office tours. Make sure to show off any unique features of your practice in your dental marketing video. If you show potential patients that the experience in your practice is different than any other dental practice, they will be more interested in your practice.

4. Have fun with patients and your team

“If you’re having fun creating and sharing content, you can bet your fans are also having fun following and interacting with you on social media! The growth difference between practices enthusiastically participating in social media together and those who aren’t is like night and day.

Involve your whole team, especially those who think they’re ‘too old for this.’ Get creative. Don’t be afraid to show your lighthearted side.” – How to Create Social Media Content That Grows Your Dental Practice Ebook.

Undoubtedly, having fun with your patients not only strengthens the relationship with that patient but allows you to show potential patients that you care about people, not teeth.

5. Highlight a service

Highlight your dental services! Keep your patients and followers informed about the services that you provide in your practice. People like to go to expert dentists that know what they are doing. Your social media platforms are a perfect place to show off that expertise and build credibility with new patients.

Stand out from the crowd and talk about how your office stays up-to-date on the latest technologies to give your patients the best possible treatment and experience.

 

Dental marketing videos matter.

Any kind of dental marketing video you do does not need to be professionally done or be ultra-scripted. Patients want to see the real, human side of your practice. Dental office marketing videos make it possible to give a personal touch to potential patients checking out your practice.

My Social Practice takes the guesswork out of dental social media marketing. Everything we do is designed to make dental practices shine online while they focus their time and attention on dental patients. We believe that your marketing efforts should always focus on the patient first, which is why we do the heavy lifting for you.

Stop stressing about your digital marketing strategy and let the experts at My Social Practice help. Fill out the form below to learn more.

Ready for a quick demo of our social media service? Fill out the form below.

 

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What Smart Practices Know About Dental Social Media Marketing in 2020

Here’s something you probably hear a lot these days: “You need to be using dental social media marketing in your practice.” But what does that mean?

Discover what it takes to truly be a social practice in 2020, and how it will grow your business. Plus, get a FREE EBOOK with great post examples from real dental practices that found social media success!

In 2020, your dental practice’s online presence is critical to attracting and retaining patients, and will only become more important as time goes on. So if you’re not sure about the role dental social media marketing will play in your practice this year, listen up, because it’s more important than ever.

My Social Practice has been proud to provide the dental industry’s #1 social media marketing solution to thousands of practices. We have helped them transform and grow through remarkable digital marketing. As consumer expectations have evolved, so has our solution to help you exceed the expectations of your current and potential patients. While the approach to social media might be a little different in orthodontic marketing or for other specialty practices, the following principles remain true no matter what your dental field.

So what is effective dental social media? It’s using social media tools to grow your practice by attracting AND retaining patients.

Every element of My Social Practice’s marketing solution is tuned towards this goal. Growing your practice through social media is accomplished through what we like to call the three R’s of dental marketing:

Social media for dental practices has become slightly more complex. With content algorithms and clutter making it harder than ever to get through to potential new patients online, you need strategies to cut through the noise with both organic and paid reach.

My Social Practice makes it easy to post social media content that is optimized for shareability, and then boost that content to more of your ideal potential patients. Facebook marketing for dentists requires high-quality content that connects and engaging patients and fans.

With everything that you have to think about as a dental professional, it can be nearly impossible to come up with the right kind of dental marketing ideas you’ll need to get the attention of new patients. Word of mouth marketing is happening online, which is where My Social Practice steps in.

Many of our practices use giveaways as a quick and easy way to reach more people in their community, and you’ll see some great examples of giveaways in the ebook at the end of this post. Nothing catches people’s attention like a chance to win a prize! And with a little thoughtfulness, you can turn a quick promotion into an opportunity to connect with patients and fans, expand your audience and boost your practice’s visibility.

Ready for a quick demo of our social media service? Fill out the form below.

In 2020, consumers don’t care just about great products and services—they want personal connections to the companies they choose. Patients who have an emotional connection to your practice become loyal advocates. These patients returning regularly, keep appointments and recommend you to family and friends. Social media is the perfect way to spark and strengthen these key relationships on an ongoing basis. My Social Practice will show you the best ways to do it by not only showcasing clinical expertise, but the thoughtful, personal side of your practice.

With My Social Practice’s Engagement Box, you’ll never have to waste valuable time coming up with content that showcases your practice culture. Social media marketing for dental clinics is about showing the friendly, humans side of your practice to your potential patients. Remember, people do business with people they like and trust. Through dental Facebook marketing, practices are able to build connections of trust and foster lifelong relationships.

With so many years in marketing, we know what works to grow your practice.

One way that helps dental practices stay on top of things is to have a dental social media calendar. Dental practices that have a solid social media plan don’t sacrifice their social media page activity when things get busy in the practice.

When it comes to running a dental social media campaign, you’ll need the right tools and strategies for a successful campaign. It helps to have a consultant that knows the ins and outs of social media for practices to guide your campaign.

Small things like responding to Facebook comments, expressing gratitude on social media, and asking for feedback goes a long way. It strengthens relationships and making patients feel valued and listened to. Everybody likes to be heard. Traditional marketing is a one-way conversation. Social media marketing opens up two-way communication with the people that will help your practice thrive.

These days, dental patients are savvy, they do their research. They don’t believe what you say about your dental practice online—but they do believe their community. With My Social Practice, you’ll be able to easily grow a rock-solid reputation organically, backed up by reviews and social proof from your current patients.

There’s no doubt that in 2020, online reviews take a prominent role in how new patients find your dental practice:

• 97% of consumers read online reviews for local businesses
• 85% of consumers trust online reviews as much as personal recommendations
• Nearly 7 out of 10 consumers will write a review of a local business if asked

What does this mean for your practice’s reputation-building efforts? Now more than ever, your dental practice needs recent, positive reviews — and a simple practice reviews plan to obtain them. The majority of your patients would be willing to write you a review if asked in the right way.

Get Inspired With Real Examples of Great Social Practices

For over a decade, My Social Practice has empowered thousands of dental professionals to grow their practices through social media. Social media marketing for dentist offices is more powerful now than it has ever been. Click the link below to download a free ebook! This ebook showcases how practices just like yours found success with us in 2019.

Marketing your dental practice on social media today is a different game than it was just a few years ago. The old techniques don’t work anymore. Social media for dentists is more than posting generic content. Your potential patients in 2020 are looking for authenticity, a personal connection, and a solid reputation backed by social proof. Patients want to get a good idea of who you are before they give you a call.

Let us show you how easy it is to build an attractive, vibrant online presence for your dental practice. We help dental practices attract and retain patients, and turn them into advocates. Visit mysocialpractice.com to chat with one of our experts who will help you find the perfect solution for your practice.

Ready for a quick demo of our social media service? Fill out the form below.

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How To Get More Dental Social Media Engagement Than Ever

Whether your dental social media content is just scraping by, or you are on top of things and posting quality content that gets engagement (i.e. likes, comments, shares.) there is most definitely still room for growth!

Your patients’ perception of you and your office is directly influenced by what you post on social media. And, with more dental patients online than we have ever seen using social media to find a provider, (thank you, quarantine.) you’ve got to have a presence that makes your practice look fantastic.

Patients are looking for a practice that provides useful and entertaining information. Dental patients are more than willing to engage with their dental practice online. You’ve just got to give them a good reason to!

In this article, we will talk about how to boost your social media game and just how powerful it is when you do. We’ll also share some of our secrets about how to get your followers to engage with you. This article will help you understand how to outshine your competition with our best social media ideas for dentists. Click here for another simple tip to get more Facebook likes, comments, and shares.

There are countless reasons why dental social media should be a part of your overall marketing strategy. Social media for dentists can do many things to help your practice. The top three are:

• It helps you attract more potential patients in your area.
• It builds strong relationships and loyalty among current patients.
• It solidifies the reputation you have in your community.

Although one of the main goals of dental social media marketing is to attract new patients, we all know it costs your practice more to get a new dental patient than to retain your current patients. That’s why we like to focus on marketing strategies that show your current patients that you care about them. Dental practices who show their patients that they care have more loyal patients and a higher retention rate. The purpose of dental social media is to show patients that you care about people, not just teeth.

There are many dental social media ideas out there. The truth is, many of them won’t attract attention and engagement. You don’t want to waste your time on social media content that doesn’t work.

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” -Andrew David, best-selling author, and keynote speaker.

So, you know that you need content that attracts new patients and fosters relationships with current patients. But, what does that content look like? How does your dental team find time to post content like that? That’s where the dental marketing experts step in.

Want to see your engagement skyrocket? With the My Social Practice’s High Engagement Pack, you’ll get 10 awesome dental post ideas designed to do just that. You’ll be surprised how much your dental social media can do for your practice with the right kind of content. Download it now below!

My Social Practice has been in the social media dental marketing industry for over 10 years. Trust us, we know how frustrating dental marketing can be. We’ve created a photo idea box that is specifically designed to build relationships with current patients, reach new patients, and create a great reputation for your practice. Steal our dental social media post ideas.

By posting fun and engaging content online, you boost retention and keep top-of-mind awareness. Our clients report increases of up to 30% in their new patient intake since starting to utilize social media. The materials we send you are specifically designed to celebrate your patients, introduce your team, showcase your practice culture, and ultimately bring in new dental patients. Everything that comes in your box is directed toward building trust and relationships with current and potential patients online.

The ideas in this download are just the beginning! We encourage you to talk to a dental social media expert to create a personalized marketing strategy for your practice.

Posting on social media is no longer optional for dentists. It is necessary for growth.

Dentists have found it so easy to work with My Social Practice because unlike traditional marketing agencies, we concentrate on the dental industry and the dental industry only.

Fill out the form below to chat with us!

Ready for a quick demo of our social media service? Fill out the form below.

The post How To Get More Dental Social Media Engagement Than Ever appeared first on My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices.