[VIDEO] What Happens When I Request A Demo From My Social Practice?

With so many spammers and privacy concerns these days, you’ve got to be careful when filling out a contact form with your personal information. We totally get it. So, what happens when you fill out a form to speak with someone from My Social Practice?

After you fill out our contact form, a dental marketing expert will reach out to you within two business days to schedule a brief discussion about your dental marketing needs. Your private information is kept safe on our secure server, and we never share data with third parties.

If our experts are unable to get in touch with you right away, they will attempt to contact you again a couple times over the next week to try to find a time that works best for your schedule.

The purpose of your call is to discuss your unique marketing goals and how My Social Practice can help you achieve those goals. Our friendly experts do an analysis of your practice to identify strengths as well as areas where you can improve. My Social Practice will tailor a personalized dental marketing plan based on your practice’s needs, location, and staff personality.

We can’t wait to talk to you about growing your dental practice!

Contact us today for a free, customized digital marketing plan for your practice!

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5 Things Your Practice Website MUST Have for Dental Marketing Success

Your dental website is an integral part of your online presence and dental marketing efforts. Here’s how you can ensure it makes the right impression.

For businesses today, including your dental practice, a homepage is just as important to your dental marketing efforts (if not more so) than an actual physical storefront. With just a momentary glance, today’s consumers assume volumes about your practice, your team, and even the quality of your treatment.

If your dental website is outdated, difficult to navigate, or has poor design direction (or no direction at all), potential patients will also see your practice as outdated and inconvenient.

If it’s cleanly designed, content-rich and mobile-friendly, your practice website can begin to build relationships of trust with potential patients before they even give you a call. It’s a central part of your online presence and digital marketing efforts and can be one of your best tools to attract, educate, and retain the people who will most help your practice thrive.

My Social Practice understands how crucial it is for you to have a fast, modern, user-friendly dental website which is why we are offering free dental websites for clients who bundle with our award-winning social media service.

Here are five essential things you need in your dental website to make it a truly effective dental marketing tool:

5 Dental Marketing Essentials for Your Practice Website

1. Intuitive, Mobile-Friendly Design

People will search engines to find your website and will use a variety of devices, from phones and tablets to laptops and widescreen desktops. With over half of all internet searches coming from mobile devices, you need to make sure that however potential patients interact with your professional dental website, it’s easy to navigate and allows them to quickly find what they need.

Of all of the elements mentioned in this post, this is where it’s most worth hiring some professional help. Unless you’re both a dentist AND a web design expert, don’t waste your time trying to hammer a free website template into something you can use, and don’t trust this essential part of your online presence to your nephew who “knows some code.”

Make the investment in a custom-designed professional dental website that showcases what makes you special and enhances your dental marketing efforts.

2. Emphasis on the Human Side of Your Practice

Think nobody’s going to look at your “About Us” page? Think again! The About page is typically one of the most-visited parts of a dental website. Take advantage of this valuable dental marketing opportunity to build trust and share your practice’s story.

Your About page is a great way to introduce potential patients to your team and practice culture. Having an individual photo and short bio for each team member creates connections with potential patients — before they ever call or visit your practice! Update these bios periodically or as team members join and leave.

The bottom line is people like to do business with people they know. And in dentistry, where relationships are especially important, a strategically personal online presence offers doctors and their teams unprecedented opportunities to connect with patients and prospective patients on a meaningful level. This is an essential part of great dental websites.

3. Consistent New Content

What do we mean by “consistency” in your online presence? Primarily, it’s making regular attempts to connect authentically with your audience by posting high-quality content, such as blog posts, and responding to readers’ interaction.

There’s a degree of transference that takes place in patients’ minds with practices that consistently provide new content in their dental marketing efforts. The assumption is that if you’re consistent and reliable in providing relevant, educational, honest human content through your online presence, then you also likely provide the same consistency and leading-edge standards in everything you do — including the dental materials and procedures you use, the patient benefit-driven technologies you ascribe to, the way you respond and treat people, the CE you attend, etc.

My Social Practice has great dental marketing ideas and makes it easy by providing subscribers a new, professionally written dental blog post every week.

4. Highly Visible Social Proof

What others are saying online about your practice has an enormous influence on the level of trust you inspire in existing patients and prospective new patients. Which is why the best dental websites in 2020 provide plenty of social proof on their pages. In the case of your dental practice, building this “social proof” is one of the best things you can do attract new patients and retain the ones of you have.

One of the easiest ways to provide social proof in a highly visible way is to feature your dental patient reviews on your website from popular reviews platforms such as Facebook and Google.

With a dental website from My Social Practice, it’s simple to feature positive patient reviews where people will see them, and negative reviews are immediately passed on to you so you can follow up with the patient.

5. Calls to Action

Ask yourself what you want people to do when they visit each page of your dental website and then give them a clear path to do it that is immediately visible. For example, upon reaching your homepage, do you want people to make an appointment? Then make sure there is a button in the top section of your homepage that says “Request an Appointment.”

Or if one of your pages is explaining how you do smile makeovers, place a button that says “Schedule Free Consultation” perhaps in the middle and at the end.

The more quickly and easily you can allow someone to progress from learning to taking action, the more effective your dental marketing will be. The best dental websites turn website visitors into patients with strong calls to action.

Get a Gorgeous, Blazing-Fast Website for Your Dental Practice

Whether you don’t yet have a website or you’re looking to upgrade, My Social Practice provides a turnkey dental website solution and marketing plan that will make your practice look fantastic. Plus, you get a free dental website (a $4,000 value) when you bundle with My Social Practice’s social media service. Learn more and request a demo to see how a gorgeous, blazing-fast dental website will help turn your online presence into your best tool for attracting and retaining ideal patients.

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[PODCAST] Bridging Social Media and Practice Profitability

My Social Practice has helped thousands of dental practices grow through remarkable digital marketing. Learn how YOU can leverage current social media trends into greater practice profitability!

Adrian Lefler, one of My Social Practice’s founding partners, was recently a guest on the iProv Made Podcast! In this episode, you’ll learn how to use the incredible tools available to dentists to grow your reach, build relationships, enhance your reputation, and track marketing results. Don’t miss it!

Listen to the podcast on iProv’s website.

Ready for a quick demo of our social media service? Fill out the form below.

 

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Stage approach of soft tissue thickness and keratinized gingiva increasing via Piezoeletric ridge splitting + Versah Osseodensification and Collage Matrix + FGG (Final restorations)

https://www.facebook.com/190473390976392/posts/2903445589679145/

[VIDEO] Dentists NEED to Be on This Social Media Platform in 2020

Instagram is shaping up to be the star social media platform of 2020, with unmatched user base growth, high engagement, and powerful storytelling tools. Here’s how you can start taking advantage of Instagram’s incredible potential to grow your dental practice.

Dental professionals, you need to be present where your patients and potential patients are spending their time online, and in 2020, there’s no question that more of them than ever are going to be on Instagram.

Instagram is the fastest-growing social media platform, with over a billion monthly active users. While other platforms are seeing their growth level out, Instagram’s continues to skyrocket. With fun and innovative new features like stories, new photo filters, and shoppable posts, it’s attracting high-engagement users who are looking for more interactive experiences.

Need a crash course in effective Instagram marketing for dentists? There was an amazing talk by one of My Social Practice’s founders at the 2019 Dental Digital Marketing Conference!

For businesses, Instagram is one of the most powerful storytelling platforms of all social media, so if you haven’t yet created an Instagram account for your dental practice, today’s the day to do it. Then, check out these simple ways you can start using Instagram to attract and retain patients online.

Create Instagram Content That Highlights Your Team

Patients and fans follow your practice on social media not just for dental content, but to get to know you better. Build a more compelling Instagram page by focusing on the personalities and interests and of your team members!

Our client practices consistently report that one of the best ways to kickstart social media engagement is by sharing photos of team members. When patients become familiar with your team and are engaged on a personal level in return, you strengthen the relationships that allow your practice to thrive.

You can get started by cross-posting content from your practice’s Facebook page, but you’ll want to start using Instagram stories as soon as possible.

Instagram stories give you the freedom to experiment with different types of posts, because they only last 24 hours. Experts predict that stories will become the primary way that social media users interact with content in 2020, so start making stories, and get seen by patients and potential patients.

Support Your Instagram Page With In-Practice Efforts

Set a follower goal with your team, and start bringing up your Instagram page with your patients. You’ll be surprised at how effective it is to simply ask, “We’re trying to hit a follower goal for our Instagram page this month. Would you please help us out?”

Running a small giveaway is another great way you can get an initial kickstart of followers for your Instagram page.

Also, print out your Instagram Nametag and place it somewhere patients can see it to make it easy for them to follow you.

Learn From Practices That Found Social Media Success

Need some inspiration for your practice’s Instagram page? Click the link below to download a free ebook showcasing how practices just like yours found success on social media in 2019.

Then, talk with an expert from My Social Practice about a personalized social media marketing plan that uses Instagram to grow your practice.

Ready for a quick demo of our social media service? Fill out the form below.

 

The post [VIDEO] Dentists NEED to Be on This Social Media Platform in 2020 appeared first on My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices.

[VIDEO] What Smart Dental Practices Know About Social Media in 2020

Here’s something you probably hear a lot these days: “You need to be using social media in your dental practice.” But what does that mean?

Discover what it takes to truly be a social practice in 2020, and how it will grow your business. Plus, get a FREE EBOOK with great post examples from real dental practices that found social media success!

In 2020, your dental practice’s online presence is critical to attracting and retaining patients, and will only become more important as time goes on. So if you’re not sure about the role social media will play in your practice this year, listen up, because it’s more important than ever.

My Social Practice has been proud to provide the dental industry’s #1 social media marketing solution to thousands of practices, helping them transform and grow through remarkable digital marketing. As consumer expectations have evolved, so has our solution to help you exceed the expectations of your current and potential patients.

So what is effective dental social media? It’s using social media tools to grow your practice by attracting AND retaining patients.

Every element of My Social Practice’s marketing solution is tuned towards this goal. Growing your practice through social media is accomplished through what we like to call the three R’s of dental marketing:

With content algorithms and clutter making it harder than ever to get through to potential new patients online, you need strategies to cut through the noise with both organic and paid reach. My Social Practice makes it easy to create high-quality social media content that is optimized for shareability, and then boost that content to more of your ideal potential patients.

Many of our practices use giveaways as a quick and easy way to reach more people in their community, and you’ll see some great examples of giveaways in the ebook at the end of this post. Nothing catches people’s attention like a chance to win a prize! And with a little thoughtfulness, you can turn a quick promotion into an opportunity to connect with patients and fans, expand your audience and boost your practice’s visibility.

Ready for a quick demo of our social media service? Fill out the form below.

 

In 2020, consumers don’t care just about great products and services—they want personal connections to the companies they choose. For you as a dentist, patients who have an emotional connection to your practice become loyal advocates: returning regularly, keeping appointments, and recommending you to family and friends. Social media is the perfect way to spark and strengthen these key relationships on an ongoing basis. My Social Practice will show you the best ways to do it by not only showcasing clinical expertise, but the thoughtful, personal side of your practice.

Even small things like responding to Facebook comments, expressing gratitude on social media, and asking for feedback goes a long way in strengthening relationships and making patients feel valued and listened to. Everybody likes to be heard. Traditional marketing is a one-way conversation. Social media marketing opens up two-way communication with the people that will help your practice thrive.

These days, consumers are savvy, they do their research, and they don’t believe what you say about your dental practice online—but they do believe their community. With My Social Practice, you’ll be able to easily grow a rock-solid reputation organically, backed up by reviews and social proof from your current patients.

There’s no doubt that in 2020, online reviews will take an even more prominent role in how new patients find your dental practice:

• 97% of consumers read online reviews for local businesses
• 85% of consumers trust online reviews as much as personal recommendations
• Nearly 7 out of 10 consumers will write a review of a local business if asked

What does this mean for your practice’s reputation-building efforts? Now more than ever, your dental practice needs recent, positive reviews — and a simple practice reviews plan to obtain them. But also, the majority of your patients would be willing to write you a review if asked in the right way.

Get Inspired With Real Examples of Great Social Practices

For over a decade, My Social Practice has empowered thousands of dental professionals to grow their practices through social media. Click the link below to download a free ebook showcasing how practices just like yours found success with us in 2019.

Marketing your dental practice on social media today is a different game than it was just a few years ago, and the old techniques don’t work any more. Your potential patients in 2020 are looking for authenticity, a personal connection, and a solid reputation backed by social proof before they give you a call.

We want to show you just how easy it is to build an attractive, vibrant online presence for your dental practice that attracts and retains patients, and turns them into your best advocates. Visit mysocialpractice.com to chat with one of our experts who will help you find the perfect solution for your practice.

Ready for a quick demo of our social media service? Fill out the form below.

 

The post [VIDEO] What Smart Dental Practices Know About Social Media in 2020 appeared first on My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices.

Our December Practice of the Month — Gentle Dental of Siloam Springs!

Congratulations to our December Practice of the Month — Gentle Dental of Siloam Springs!

There are two important things we’ve observed about the Gentle Dental of Siloam Springs team as they have grown their practice’s social media presence: they post consistently and they know the value of having fun. The keys to building relationships and promoting your dental practice online are simple to understand. Be present, make people smile and help them get to know your team personally.

Whether they’re having a fun giveaway, celebrating a team member’s birthday, or highlighting a Patient of the Day, they show through social media that their office is a place where patients can smile, relax, and receive top-notch care. In turn, patients share that content with family and friends, bringing more new patients to the practice!

Ready for a quick demo of our social media service? Fill out the form below.

 

We asked Michelle Wood, their Director of Patient Experience, about what’s been working for the team and any useful tips you could apply in your practice!

Q&A With Director of Patient Experience, Michelle Wood

(Responses edited for length and clarity.)

What do you like most about social media marketing so far?

“The Photo Idea Boxes! We don’t have to overthink anymore to have fun and engaging ideas to post consistently. We have had fantastic patient engagement, and it’s fun for our team as well! It’s been a big surprise how easy it has been working with My Social Practice.”

How has social media marketing most benefited your practice?

“We are able to stay on the minds of our patients. Our mission is to create long-lasting relationships with our patients, and social media allows for more touchpoints in cultivating those relationships beyond their appointments.”

What do you do in your practice to promote your social media efforts?

“We have our own in-office ‘social media champion’ that truly believes in the team and the importance of social media outreach. In the past, our biggest challenge was really getting our team on board and feeling confident in asking for patient participation. Now, it’s easy! Having enthusiasm throughout our office helps patients feel comfortable participating in our social media and recommending our office to friends and family.”

What advice would you give to a dental practice just starting on out on social media?

“Keep in touch with patients in a fun, non-clinical way on social media so that they can see your team’s personality. This forms a foundation of trust that will pay off in spades in word-of-mouth referrals.”

Great advice, Michelle!

Dental social media marketing is about growing practices through increasing your reach, enhancing your local reputation, and building relationships with patients and potential patients. My Social Practice has remained laser-focused on these key objectives for over a decade as we’ve built the perfect dental social media solution.

Even if you have no social media experience and no time to learn, My Social Practice can do all the heavy lifting for you—growing your practice while you focus on serving your patients.

Learn more and request a free demo of our services and we’d love to show you step-by-step how we can make your practice shine online!

Ready for a quick demo of our social media service? Fill out the form below.

 

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The Perfect Dental Social Media Marketing Solution for 2020

Consumers in 2020 are more proactive, more educated, and more discerning than ever before—including potential patients of your dental practice. My Social Practice is the perfect dental social media marketing solution to enable you to reach, convert, and retain them.

There’s no doubt that over the last 10 years, social media has drastically changed consumer behavior. When deciding between local businesses today, customers do their research first: they ask their trusted networks online for recommendations, read reviews, and see how active companies are on social media.

In 2020, this applies to all businesses, including your dental practice. Your online presence is critical to attracting and retaining patients, and will only become more important as time goes on.

Also for the last 10 years, My Social Practice has been proud to provide the dental industry’s #1 social media marketing solution to thousands of practices, helping them transform and grow through remarkable digital marketing. As consumer behavior has evolved, so has our solution to help you exceed the expectations of your current and potential patients.

Here’s what sets My Social Practice as the most effective social media marketing solution to grow your dental practice in 2020:

Growing your practice through social media in 2020 comes down to the “Three R’s of Dental Marketing”: your reach, relationships, and reputation. My Social Practice is the only dental marketing solution laser-focused on helping you build each of these crucial elements in the simplest, most effective ways possible.

Reach

With content algorithms and clutter making it harder than ever to get through to potential new patients online, you need strategies to cut through the noise with both organic and paid reach. My Social Practice makes it easy to create high-quality social media content that is optimized for shareability, and then boost that content to more of your ideal potential patients.

Relationships

In 2020, consumers don’t care just about great products and services—they want personal connections to the companies they choose. For you as a dentist, patients who have an emotional connection to your practice become loyal advocates: returning regularly, keeping appointments, and recommending you to family and friends. Social media is the perfect way to spark and strengthen these key relationships on an ongoing basis. My Social Practice will show you the best ways to do it by not only showcasing clinical expertise, but the thoughtful, personal side of your practice.

Reputation

These days, consumers are savvy, they do their research, and they don’t believe what you say about your dental practice online—but they do believe their community. With My Social Practice, you’ll be able to easily grow a rock-solid reputation organically, backed up by reviews and social proof from your current patients.

Ready for a quick demo of our social media service? Fill out the form below.

 

For a long time on the internet, users were somewhat carefree about the personal information they submitted, who had access to it, and how it was used. Today’s consumers are more informed and more savvy about protecting their information, and there are more laws placing limits on what can and can’t be done with it.

For dentists using social media marketing, the key point here is assuring patients that their personal information is protected in compliance with HIPAA. We know it’s a big issue because we regularly talk with dentists whose anxieties about violating HIPAA regulations have prevented them from starting any in-practice social media marketing at all.

However, in 2020, your potential patients need a transparent look into what really goes on inside your practice before they make a decision about whether or not to give you a call. They want your social media pages to reflect real experiences that real patients are having with you.

With My Social Practice, HIPAA doesn’t have to be a stumbling block to your social media efforts. Every element of our marketing solution is certified to be 100% HIPAA-compliant, and you’ll receive one-on-one training and tools to ensure that you and your patients are comfortable with anything you share online.

My Social Practice offers the most comprehensive and innovative social media marketing solution for dentists in the world. No other company is approaching dental social media the way we are, and this is reflected in the powerful tools and resources available exclusively from My Social Practice, such as:

Photo Idea Boxes: Fun and relevant photo ideas for your team—boxed and shipped to your door. Posting photos of team members is a great way to build relationships with patients and potential patients. We’ll ship you a box every two months packed with fresh and relevant props, signs and instructions.

Influencer Program: Recently debuted, our influencer program will connect your practice with local micro-influencers in your area to raise awareness of your practice and grow your reputation. We can’t wait to show you how it works!

Award-Winning, Handcrafted Dental Content: Build vibrant social media pages for your practice with engaging and informative posts, produced by our award-winning creative team. Plus, you’ll receive frequent, professionally-written dental blog content so there’s always something fresh and interesting to read on your practice website.

…And so much more!

The #1 Dental Social Media Marketing Solution for 2020 and Beyond

Marketing your dental practice on social media today is a different game than it was just a few years ago, and the old techniques don’t work any more. Your potential patients in 2020 are looking for authenticity, a personal connection, and solid social proof before they give you a call.

We want to show you just how easy it is to build an attractive, vibrant online presence for your dental practice that attracts and retains patients, and turns them into your best advocates. Fill out the form below to request  your free consultation, and one of our experts will help you find the perfect solution for your practice.

Ready for a quick demo of our social media service? Fill out the form below.

 

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