Joy Gendusa
Most dentists dream of the day they’ll be able to move into a new office and design it to their exact specifications. Well, one of my clients has actually had the chance to do this—not once, but twice.
Recently, Amit Khanna, DMD, of Patuxent Dental in Hollywood, Maryland, outgrew his second office in five years. This time around, he built his own facility from the ground up. His new location is impressive and has these features:
- 6,000 square feet (up from 2,000—a 300% increase)
- 14 chairs (up from 7)
- Expansive staff break room (with a kitchen)
- Family room (with cushy bean bag chairs)
- Much wider corridors and bathrooms
- On-site lab for making crowns
- Color-coded sterilization area with red and blue lights
- Coffee bar (need I say more?)
Dr. Khanna has been steadily marketing and growing Patuxent Dental for the past seven years. As a result, his new patient numbers have continued to grow, which means his staff count has continued to grow, which means he ran out of room rather quickly. It was much more quickly, he tells me, than he ever anticipated.
Dr. Khanna: “I thought my new location in 2012 would be it. [I thought] we would be there forever. But eventually it just became way too cramped for the staff and our daily operations.”
Naturally, I had to sit down with Dr. Khanna to drill down to the core principles of his massive marketing success. Here’s his list of the top three game changers that led to his exponential growth.
First, create a high-quality product
Dr. Khanna: “Focus on providing a high-quality product—not just the dentistry, but the patient’s entire experience, from first contact to follow-up.”
It’s not only about dentistry as a product. You need to make the entire patient experience fantastic from start to finish. This includes:
- When the prospective patient sees your marketing;
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