IN THIS RECURRING FEATURE, we look at the marketing efforts of our readers and tell them if they’re making the grade. Marketing expert Joy Gendusa and DE Chief Editor Chris Salierno, DDS, provide a constructive critique of direct mailers, websites, social media, and other marketing efforts. Apply their advice to stretch your own marketing dollars - and grow your business.
THIS MONTH, we’re pleased to feature Midtown Dental Clinic of Richland, Washington, the practice of Kristina Bunch, DDS, and Chris Kleist, DDS.
Referrals are Midtown’s biggest new patient generator, and the No. 1 way they attract so many referrals is simple: patient reviews. Let’s look at how they do it.
Ratings and reviews: A+
Happy patients are usually more than willing to provide a good review. They just need to be asked! Midtown gets this and proactively solicits new reviews.
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They put their logo on everything. Great for branding. Providing a link is a great way to boost action and conversion. The easier you make it for patients to leave you a review, the more likely they are to do it. |
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